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11-05 2021

Haier has welcomed actress and influencer Ivana Alawi as their newest brand ambassador. Actress, YouTube content creator, and influencer recently visited the Haier showroom to look for new appliances for her new home. She was amazed at how Haier appliances can make her new home elegant and smart. It caught the attention of Haier as the said vlog made a great impression on her audience due to her amiable personality.


From left to right: Senior Marketing Manager Ms. Lyn Villafuerte, HQ Marketing Manager Mr. Wang Qun, President and CEO Mr. Xuhong Yan, YouTube superstar and actress Ms. Ivana Alawi, National Sales Executive Director Mr. JB Bandol, and Marketing Supervisor Mr. Edmar Bernal.

Alawi’s genuine hospitality, sunny personality, and the impact she has with her audience have made her the ideal brand ambassador of Haier to encourage netizens and consumers to level up their lives by joining Haier's ongoing and exciting giveaway promo called “Shop to Level Up!”, that was launched last October 1, 2021. This promo gives Haier customers a chance to bring home a free air-conditioner, refrigerator, gas range, television, or washing machine. There are two ways on how to join. First is the Shop to Level Up raffle promo where they need to purchase any Haier appliance in any participating dealer branches nationwide and upload a photo of their official receipt (OR) or any kind of proof of payment by visiting the Haier promo site. There are (5) lucky winners who will be chosen in each group from Metro Manila, Luzon, Visayas, and Mindanao.

Ivana Solo Picture

Ms. Ivana Alawi

The second promo activity is the “Snap it, Win it!”  customer who will buy any Haier appliance in a participating branch will get a free tumbler by simply taking a photo of the Haier exhibit booth or pull-up banners, then post it on the comment section of the main promo artwork posted on the social media page of either Haier or the Dealer. Customers who posted their entries can claim their prizes at the Haier exhibit booth.

Haier has also recently launched a new smart home showroom, which gives customers a taste of Haier’s own ecosystem of appliances powered by the Internet-of-Things (IoT). This includes washers, air-conditioners, refrigerators, and TVs, all equipped with smart technologies and can be controlled through users’ mobile phones. You’ll receive notifications when your dryer has completed its task, you can remotely turn on your air conditioner while you’re still an hour away from home, allowing you to walk in with a relaxing and comfortable temperature. Smart ranges allow you to pre-heat your oven as you drive home from the grocery, making sure you save time and effort. Smart refrigerators will send alerts if someone didn’t close the freezer door properly. Smart TVs, of course, will let you tune in with the hottest shows.

On top of all these features, Haier’s appliances are smart enough to send users an alert if they need a maintenance check. This way, users can schedule a technician to check on these appliances before they break down, saving time, money, and effort.

All of these appliances are powered by Haier’s SmartHQ, an ecosystem developed to bring the future straight into your homes. The interactive Smart Home was launched publicly via Facebook live hosted by KC Montero and Jen Barangan last October 7, 2021, in Lot 35B Block 11, Acropolis Green Subdivision, Bagumbayan, Quezon City.


Haier Smart Home in Libis, Quezon City

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