Haier renews partnership with PBA

Haier Electrical Appliance Philippines, Inc. has renewed its partnership with the PBA as the league's "Official Home Solution Brand Partner." Present at the contract signing were (from left to right) HPI Marketing Director, Lyn Villafuerte; HQ Marketing Manager, Wang Qun; HPI President and CEO, Yan Xuhong; PBA Commissioner, Willie Marcial; National Sales Executive Director, JB Bandol, and PBA Properties Inc. Head, Jo Francisco.

HAIER Electrical Appliance Philippines, Inc. capped its 10th anniversary celebration by extending its partnership with the PBA into the 47th season.

HPI and PBA have been partners since the 44th season. HPI is the "Official Home Solution Brand Partner of the PBA".

Yan Xuhong, HPI President and CEO, acknowledged that the PBA helped the company a lot in terms of brand awareness and familiarity when HPI expanded nationwide.

Xuhong said HPI shares the league's vision to be a sustainable professional basketball association and consistently provides quality sports entertainment in the Philippines.

HPI, he said, is also committed to being present in every Filipino home to improve their quality of life and to focus on customers' needs.

"PBA is the perfect platform to help our vision become a reality," Xuhong said.