海尔官网

     Haier has strengthened its strategic collaboration with Lega Serie A, marking a major milestone in our journey of innovation, brand elevation and consumer‑centric experiences.  

      With an exclusive event in Milan, we celebrated our partnership with Lega Serie A, bringing to life a collaboration founded on shared values of innovation, performance and a true passion for football.

      The event was enriched by the presence of legendary icons Alessandro Del Piero, Ciro Ferrara and Nicola Ventura, who joined football lovers and content creators to highlight how this partnership blends technology, storytelling and the universal love for the game.

      At the heart of the partnership is the Haier-Cam - the pitch‑level camera that brings fans closer to the action than ever before. This innovation offers a truly immersive, first‑person perspective, capturing the intensity, emotion and precision of every moment on the pitch. It embodies the shared aim of making football not just something to watch, but something to deeply experience.

      Described as “the real technological innovation of the season” by Lega Serie A CEO Luigi De Siervo, the Haier‑Cam is transforming the viewing experience across more than 100 matches by placing fans right beside the protagonists of the game.

      Together with Lega Serie A, Haier is not only redefining how football is observed but how it is lived. This partnership stands as a testament to the brand’s dedication to performance, storytelling and technological excellence - demonstrating how sport can serve as a powerful platform to connect people, emotions and innovation, both on the pitch and in everyday life.

2月5日，海尔智家正式宣布与意大利足球甲级联赛（Lega Serie A，简称意甲）深化战略合作。这一里程碑式的举措，标志着海尔在创新引领、品牌提升以及为全球消费者提供以用户为中心体验的道路上迈出了重要一步。为庆祝此次合作，海尔智家在米兰举行了一场盛大的发布会。

发布会现场星光熠熠，意甲传奇球星亚历山德罗·德尔·皮耶罗、奇罗·费拉拉以及尼科拉·文托拉莅临助阵。他们与众多足球爱好者和内容创作者齐聚一堂，共同见证了海尔与意甲在创新、卓越以及对足球的热情等共同价值观基础上的深度融合。

此次合作的核心亮点之一，便是由海尔创新打造的Haier-Cam。这款革命性的场边摄像机，以全新方式将球迷与赛场激情紧密相连。它提供沉浸式的“第一视角”体验，精准捕捉球场上每一个瞬间的激烈对抗、真挚情感和精湛技艺。通过“Haier-Cam”，观看足球比赛愈发成为一种身临其境的深度体验。

意甲联赛首席执行官路易吉·德·西尔沃对Haier-Cam赞不绝口，称其为“本赛季真正的技术创新”。目前，Haier-Cam已成功应用于超过100场意甲比赛的转播，改变了球迷的传统观赛模式，让观众仿佛置身于比赛的核心，与球员们同呼吸共命运。

本次合作充分彰显了海尔品牌对卓越性能、创新技术和精彩故事讲述的执着追求。它有力证明了体育作为强大平台，能够有效连接人与人、情感与情感、创新与生活，无论是在绿茵场上，还是在日常生活中。