海尔官网

On November 10, during the SFS Awards gala at the Reggia di Venaria Reale, the "Haier Cam" project—a joint initiative by Haier Smart Home and Lega Calcio Serie A—was honored with the "Best Marketing & Sponsor Activation" award.

The SFS Awards are among the most influential honors in European football, focusing on business operations and digital innovation. Held annually alongside the Social Football Summit in Rome, the awards recognize the outstanding contributions of clubs, leagues, brands, and tech companies within the football industry.

"Haier Cam" is an innovative broadcasting project developed by Haier and Serie A. It transcends traditional sponsorship models that rely solely on brand exposure by integrating immersive Perspectives and novel camera angles into match broadcasts. This brings fans closer to the action and the players, allowing them to experience the true passion of the sport.

Emiliano Garofalo, Country Manager of Haier Italy, stated that Haier Smart Home consistently seeks to go beyond brand visibility to create tangible value. "Haier Cam" not only offers fans a new way to view the game but also reflects Haier’s commitment to serving users through innovation and improving daily life.

This recognition further confirms Haier Smart Home’s ability to drive technical innovation and enhance brand positioning through strategic partnerships. Looking ahead, Haier will continue to expand the boundaries of sports marketing to build deeper connections with global users.

海尔&意甲合作项目Haier Cam

获SFS最佳营销与赞助激活奖

11月10日，在意大利凡利亚皇宫举行的社会足球峰会颁奖晚宴上，海尔智家与合作伙伴意大利足球甲级联赛（意甲）联合打造的“Haier-Cam”项目，荣获2026 SFS“最佳营销与赞助激活奖”。

社会足球峰会奖（SFS Awards）是欧洲足球界在商业运营与数字创新领域颇具影响力的行业奖项。该评选每年伴随在罗马举办的社会足球峰会举行，表彰足球产业链中做出突出贡献的俱乐部、联赛、品牌方及科技公司等幕后团队。

本次获奖的“Haier-Cam”（海尔镜头）是海尔与意甲联赛合作开发的创新转播技术项目。该项目改变了传统体育赞助仅停留在品牌露出上的模式，通过在比赛中运用沉浸式拍摄和新颖视角，丰富了电视转播内容。它将球迷带入比赛核心，让观众能够以更贴近球场和球员的方式体验足球运动的激情。

海尔意大利国家经理Emiliano Garofalo表示，海尔智家始终坚持超越单纯品牌露出、创造实质价值的合作理念。Haier-Cam不仅为球迷提供了看待比赛的新视角，也体现了海尔智家创新服务于用户、改善日常生活的品牌追求。

此次获奖进一步印证了海尔智家通过战略合作进行技术创新、提升品牌影响力的专业能力。未来，海尔智家也将继续拓展体育营销的边界，与全球用户建立更深层的连接。