Haier

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, has demonstrated its commitment to sustainable manufacturing by commissioning a rooftop solar power project at its Industrial Park in Greater Noida. This initiative marks a significant milestone in Haier’s long-term sustainability roadmap, aimed at reducing its carbon footprint and integrating renewable energy into core operations. Announced in conjunction with World Environment Day, the launch reinforces Haier’s strategic focus on responsible innovation and environmental stewardship, aligning with broader efforts toward a cleaner, greener future.

Haier, the world’s number one major home appliances brand*, proudly returns to Paris as the Official Partner of Roland-Garros for the third consecutive year, globally reinforcing its leadership in the Sport-o-tainment space. This collaboration aims to further strengthen Haier’s connection with premium audiences, youth, and sports enthusiasts by aligning with their passion for global sporting events and aspirational lifestyles. Through this association, Haier continues to uphold its core values of innovation, high performance, and competitive spirit, ideals that closely align with the essence of Roland-Garros. Haier India is the broadcasting partner of Roland Garros on SonyLIV across both connected TVs and mobile devices, providing viewers an immersive experience and seamless access to the live action.

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, reshapes the narrative of modern motherhood with a heartwarming campaign this Mother’s Day. The campaign touches on a poignant and powerful narrative by spotlighting the message that motherhood and ambition can go hand in hand when parenting is truly shared. In a heartfelt video titled “#BehindEveryMom”, the brand captures the everyday realities of a working mother who is able to chase her dreams, not by sidelining her role as a parent—but because she is seen, supported, and empowered by a husband who shares that role equally.