Haier

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, is establishing a powerful presence in India’s rapidly growing e-sports arena with its inaugural e-gaming ‘Haier G-League’ tournament, powered by its advanced QD Mini LED TV range. Designed to strongly resonate with India’s Gen Z and millennial audiences, this strategic initiative enables Haier to connect with the vibrant and fast-evolving gaming community and positioning the brand at the intersection of next-generation entertainment and premium home technology. As part of the tournament’s grand prize pool, winners stand a chance to take home a massive winning amount of INR 1 Million, a testament to Haier’s commitment to celebrating extraordinary talent and competitive spirit, while redefining the future of immersive entertainment in India. Through the G-League, Haier aims to carve out a distinctive voice within the gaming ecosystem while reinforcing its leadership in innovation and immersive viewing experiences.

Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, has demonstrated its commitment to sustainable manufacturing by commissioning a rooftop solar power project at its Industrial Park in Greater Noida. This initiative marks a significant milestone in Haier’s long-term sustainability roadmap, aimed at reducing its carbon footprint and integrating renewable energy into core operations. Announced in conjunction with World Environment Day, the launch reinforces Haier’s strategic focus on responsible innovation and environmental stewardship, aligning with broader efforts toward a cleaner, greener future.

Haier, the world’s number one major home appliances brand*, proudly returns to Paris as the Official Partner of Roland-Garros for the third consecutive year, globally reinforcing its leadership in the Sport-o-tainment space. This collaboration aims to further strengthen Haier’s connection with premium audiences, youth, and sports enthusiasts by aligning with their passion for global sporting events and aspirational lifestyles. Through this association, Haier continues to uphold its core values of innovation, high performance, and competitive spirit, ideals that closely align with the essence of Roland-Garros. Haier India is the broadcasting partner of Roland Garros on SonyLIV across both connected TVs and mobile devices, providing viewers an immersive experience and seamless access to the live action.