海尔官网

This past August, a fresh look greeted the streets of Tokyo as Haier Japan updated its iconic rooftop billboard in Ginza, a fixture since 2003. The large LED screen began broadcasting a brand-new promotional video for Haier Japan and its AQUA brand. Featuring the prominent slogan "Global No. 1 Major Appliance Brand" alongside the elegant figure of brand ambassador and Japanese figure skating icon Yuzuru Hanyu, the video quickly drew crowds of fans and passersby stopping to take photos.

Simultaneously, Haier dominated the scene at core subway stations and underground pedestrian passages in Tokyo and Osaka, taking over around 220 large advertising displays. Displays featuring Yuzuru Hanyu alongside AQUA’s premium washing machines turned into a striking highlight for commuters. In just eight days, offline exposure topped 5 million impressions. Online, thousands of fans posted photos visiting the ad locations, generating over 3 million organic impressions and making it one of the hottest social media trends locally.

From the giant Ginza screen to subway hotspots, this campaign vividly reflects Haier Smart Home's global capabilities. On one hand, partnering with a top local Japanese sports icon brings the brand closer to consumers. On the other hand, Haier Smart Home combines the keen insights of its Japanese R&D team into local market needs with China's robust smart manufacturing ecosystem, consistently delivering high-quality products to the market.

The two premium AQUA washing machines featured in this campaign are the direct result of this global collaboration. Addressing the pain points of compact living spaces and high laundry care standards in Japanese homes, AQUA offers smart solutions.

Among them, the premium heat pump washer-dryer combo is specially designed for compact spaces. It reduces the volume by 22% compared to conventional models of the same capacity, making it a perfect fit for narrow areas such as bathrooms. It also features sterilization, allergen removal, wrinkle reduction, and deodorization functions to safeguard family health. 

Meanwhile, the VP fully automatic top-load washer features an exclusive "Foam Wash" technology that rapidly lifts stubborn stains. Paired with an industry-leading customized auto-dosing system for detergent, it ensures every wash is both precise and effortless. 

In August, Haier Smart Home's laundry appliances grew in Japan at three times the industry average, holding the second-largest cumulative market share by sales volume for the year. Meanwhile, its refrigerators and freezers bucked market trends to achieve the number one sales volume in the industry.

从传递品牌形象的街头看板，到走入千家万户的智慧洗衣机，海尔日本&AQUA正在用更懂生活的高端解决方案，通过技术和服务赢得越来越多用户的信赖。