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On October 23, Fisher & Paykel, a subsidiary of Haier Smart Home, inaugurated its new campus in Auckland. Featuring both Haier and Fisher & Paykel branding, the facility serves a dual role as Haier’s Australia-New Zealand (ANZ) regional headquarters and Fisher & Paykel’s global headquarters. The ceremony was attended by New Zealand's Minister of Finance, representatives from the Embassy of the People's Republic of China in New Zealand and the Consulate General in Auckland, as wellas Li Huagang, Chairman and President of Haier Smart Home and other honored guest‌.

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During the ceremony, Li Huagang highlighted the campus as a catalyst for Fisher & Paykel’s premium global standing and an accelerator for Haier’s smart home expansion in the ANZ region. For Fisher & Paykel—a New Zealand heritage brand founded in 1934—the new campus focuses on home solutions and zero-carbon smart home R&D. This marks a shift from selling individual products to providing interconnected ecosystems and cutting-edge lifestyles.

Spanning nearly 23,000 square meters, the campus integrates office space, scientific research, and design. A "Social Kitchen" sits between the office and R&D zones, allowing designers to observe daily pain points in a real-life setting and immediately validate new concepts.

The adjacent 5,000-square-meter, two-story R&D center houses acoustic labs, material analysis rooms, and rapid prototyping workshops. It features over 300 independent test stations, a semi-anechoic chamber with 600mm-thick sound-absorbing layers, and environmental chambers capable of simulating temperatures from 10°C to 43°C with up to 90% humidity.

The campus is an ecological landmark, built on remediated industrial land with a central wetland landscape. The design draws inspiration from volcanic geology and water forms, blending indigenous Ngāti Whātua Ōrākei Māori culture with sustainable building techniques.

The main office building features a three-story heavy timber diagrid structure, which won the 2023 World Architecture Festival (WAFX) Award for Architectural Technology. Constructed using New Zealand plantation pine, the project achieved a carbon-positive impact of 1,089 tons of CO2 equivalent during the construction phase. Additionally, 1,159 rooftop solar panels cover the main building’s annual electricity needs, earning a gold award from the Sustainable Energy Association New Zealand.

By centering on whole-of-home connectivity and smart energy management, Fisher & Paykel is integrating domestic electricity and energy use into a unified smart home system. This serves as a primary model for Haier’s global smart home strategy—proving capabilities in the ANZ market to empower the brand worldwide.

This localized expertise is a vital component of Haier Smart Home’s global capability system. As the company synchronizes its R&D, manufacturing, and marketing across ten global regions, it is demonstrating a new level of maturity and possibility for Chinese enterprises on the global stage.

斐雪派克新西兰新园区启用

10月23日，海尔智家旗下斐雪派克新西兰新园区启动仪式在奥克兰举行。楼体上Haier与Fisher & Paykel标识，宣告其海尔智家澳新区域总部和斐雪派克全球总部的双重职能。新西兰财政部长、中华人民共和国驻新西兰大使馆、驻奥克兰领事馆相关领导以及海尔智家董事长兼总裁李华刚等嘉宾出席仪式。

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启动仪式上，李华刚在致辞中提到，新园区是斐雪派克深耕高端赛道、夯实全球高端品牌地位的助推器，也是海尔智家立足澳新、推动智慧家庭全球落地的加速器。对创立于1934年的新西兰国宝级品牌斐雪派克而言，新园区全屋解决方案与零碳智能家居研发研究院两大业务板块，将推动单一产品向互联解决方案延伸，向前沿生活方式迈进。

新园区占地近2.3万平方米，集办公、科研、设计于一体。办公与研发测试功能区结合紧密，二者之间设有“社交厨房”，供设计师在真实生活场景中捕捉日常痛点，并迅速投入验证。

一门之隔的双层研发测试中心面积约5000平方米，设有声学实验室、材料分析室和快速打样工坊。并配备300多个独立测试工位，隔音吸音层厚达600毫米的半消声室，以及能在10℃至43℃、最高90%湿度区间任意调节的环境模拟舱，覆盖了生活观察到专业测试的全部场景。

园区建筑本身也是一景。场地基于退化工业场地的生态修复打造，以湿地景观为核心，设计灵感源于火山地质与水流形态，并将当地毛利原住民恩加蒂瓦图阿-奥拉基（Ngāti Whātua Ōrākei）部落文化、可持续建筑工艺与品牌设计理念融为一体。

核心办公楼采用三层重型木斜交网格结构，拿下了2023年世界建筑节WAFX建筑技术大奖。木料取自新西兰本土人工林松木，固碳能力良好，在建造阶段实现了1089吨二氧化碳当量的碳正效益。屋顶铺设1159块太阳能光伏板，可覆盖办公主楼全年用电需求，荣获新西兰可持续能源协会金奖。

围绕全屋互联、家庭能源管理、清洁能源利用等整套解决方案，斐雪派克正将家庭用电与用能纳入整体智慧家庭体系。这也是智慧家庭战略重要的海外实践样本，不仅服务当地市场，更反向赋能全球市场。

这种在澳新本土跑通的智慧家庭能力，是海尔智家全球能力体系的重要组成部分。随着研发、制造、物流、营销等十大能力的全球拉通，海尔智家正向外界展现中国企业全球化进入深水区后的另一种全新可能。