海尔官网

On October 26, the groundbreaking ceremony for Haier Washing Machine's Rayong factory in Thailand was held at the WHA ESIE 5 Industrial Estate in Rayong Province. Representative of the Industrial Estate Authority of Thailand (IEAT), joined representatives from the Rayong Provincial Government, the Thailand Board of Investment (BOI), Chinese institutions in Thailand, chamber of commerce leaders, partners, and media at the site to witness this important milestone.

As Haier Washing Machine's largest intelligent factory overseas, the new Rayong plant covers approximately 326 mu (about 54 acres), with a planned total annual capacity of 3 million units. Phase I involves an investment of USD 150 million and a planned annual capacity of 1 million units. Integrating R&D, production and sales, the project will focus on localizing production of the MultiWash series and X-series high-end washing machines, achieving an upgrade from "Made in Thailand" to "Global High-End." For Haier Washing Machine, the factory fills the gap in the brand's local manufacturing in Thailand; for Haier Smart Home, it is a key move to step up its presence in the Southeast Asian market and deepen its global layout; and for China-Thailand economic and trade cooperation, once completed, the project will create over a thousand local jobs, drive the clustering of upstream and downstream industries, and set a new benchmark for China-Thailand industrial cooperation.

Currently, Haier Washing Machine's overall brand growth in Thailand leads the industry, with its share of the ultra-high-end market exceeding 20%. With a population of approximately 70 million and an urbanization rate of 61.9%, Thailand is a core hub market for home appliances in Southeast Asia. As urbanization continues to advance and household structures evolve, local user demand for premium segment-based laundry care and health-oriented fabric protection continues to rise. For a long time, Thailand's high-end washing machine supply has largely relied on cross-border imports, resulting in long delivery cycles that struggle to match local families' demand for refined laundry care.

Once operational, the factory will fill the gap in localized supply of high-end laundry care in Thailand. Global premium models such as the MultiWash series and X series will achieve local mass production. Supported by fully automated intelligent production lines, the factory will shorten supply chain cycles and quickly respond to Thai families' demand for premium, health-oriented laundry care. The MultiWash features an integrated "main drum + dual mini drums" design, enabling simultaneous segment-based washing of underwear, outerwear, and baby clothes to prevent cross-contamination at the source. The X series is equipped with Air Cruise   technology and Essence Wash, delivering efficient cleaning and long-lasting antibacterial protection, eliminating odors inside the drum, and offering a differentiated premium laundry care experience.

Leveraging Thailand's geographical advantages and free trade policy benefits, the new factory will be positioned to serve Thailand, radiate across ASEAN, and serve global markets. It will operate in efficient coordination with Haier's 22 major laundry care factories worldwide, enabling flexible capacity and order synergy. This will allow the company to quickly capture incremental market opportunities in Southeast Asia while continuously delivering premium "Made in Thailand" products. Going forward, Haier Smart Home will continue to deepen its presence in core markets through localized intelligent manufacturing and amplify its competitive advantages through global synergy, delivering smart home appliance solutions tailored to local lifestyles for users worldwide.

海尔洗衣机泰国罗勇工厂奠基

10月26日，海尔洗衣机泰国罗勇工厂奠基仪式在罗勇府WHA ESIE 5工业园举行。罗勇府政府代表、BOI代表、中国驻泰机构代表、商会领导、合作伙伴及媒体齐聚现场，共同见证这一重要时刻。

作为海尔洗衣机海外规模最大的智能化工厂，罗勇新工厂占地约 326 亩，规划总年产能300万台，一期投资1.5亿美元、规划年产能100万台。项目集研发、生产、销售于一体，将重点落地三筒系列、X系列高端洗衣机本地化生产实现“泰国制造、全球高端”升级。该工厂对海尔洗衣机来说，它填补了品牌在泰国本土制造的空白；对海尔智家来说，这是加码东南亚市场、深耕全球化布局的关键布局；对中泰经贸合作而言，项目建成后将为当地创造上千个就业岗位，带动上下游产业链集聚，打造中泰产业合作新样板。

目前，海尔洗衣机在泰国品牌整体增速领跑行业，超高端市场份额突破20%。泰国人口约7000万，城市化率达61.9%，是东南亚家电核心枢纽市场，伴随城市化持续推进、家庭结构迭代，当地用户对分区洗护、健康护衣的高端需求持续走高。长期以来，泰国高端洗衣机供给大多依赖跨境进口，交付周期长，难以匹配本土家庭精细化洗护的消费诉求。

罗勇工厂投产后将补齐泰国高端洗护的本土化供给。三筒系列、X系列等全球高端机型将实现本地量产，依托全流程智能产线缩短供应链周期，快速响应泰国家庭的高端健康洗护需求。其中，三筒洗衣机采用"主筒+双小筒"一体设计，可同步完成内衣、外衣、母婴衣物分区洗涤，从源头规避交叉污染；X系列搭载风巡航科技与精华洗功能，兼顾高效洁净、长效抑菌，祛除筒内异味，带来差异化高端洗护体验。

新工厂将依托泰国区位优势与自贸政策红利，立足泰国、辐射东盟、服务全球，与全球22大洗护工厂高效联动、产能柔性、订单协同。如此既能快速捕捉东南亚增量市场机遇，也能持续输出高端"泰国制造"。

未来，海尔智家将持续以本土化智造深耕核心市场、以全球化协同放大竞争优势，为全球用户输出适配本地生活场景的智慧家电解决方案。