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Haier showcases new mega-capacity American refrigerators
08-30 2013



                    IFA Salon – Hall 3.1 – Stand 103

                    Ealing, X September 2013 - Haier, the world’s number one Major Appliances brand*, has unveiled a new range of American refrigerators with XXL capacities. The range of products, including a French-door refrigerator and an American-style refrigerator, sees capacities reach record levels of up to 785L. The designs will undoubtedly bring great satisfaction to fresh food lovers, as well as hoarders who want their supplies to last as long as possible.

Ergonomic and efficient: the A++ American-style fridge-freezer

                        With a total capacity of 689L, the new HB25FGUAAA French-door model will thrill those who like refrigerator space at their disposal. Net capacity is divided into 464L for the refrigerator and 225L for the freezer. The 30L MyZone compartment, located inside the refrigerator, allows for temperature adjustment between 0°C and 5°C. This innovation means that users can choose the optimal temperature for freshening drinks or preserving all kinds of food, from fruit and vegetables to meat and fish.

                        Smart and practical refrigerator drawers, signature of the Haier brand, facilitate organisation and access, effectively creating a larger storage space.   

                        Special attention has been paid to the product design, including a unique glass finish door with thin chrome strip. This contemporary and elegant design will suit any kitchen perfectly.

A strip of LED light in the refrigerator compartment is far more efficient and economic than conventional lighting. The A++ energy efficiency rating, extremely rare for this kind of product, will certainly attract a high number of consumers. 


                    Multi-door American Fridge Freezer HB25FGUAAA
1900 x 1005 x 770 mm
Also available in Inox veritable (A++)


                    The American-style refrigerator where space is no object!

                    The new HRF-810DU8 boasts a record total capacity of 785L (refrigerator = 438L, freezer = 326L, MyZone = 21L), all in standard format to suit contemporary kitchens.

                    The model also offers dimensions of 1904 x 1005 x 766 mm, glass doors with metallic effect and a low noise level of 38 dB. Customers will appreciate the shrewd design and well-thought-out features including 2 ice machines, 2 adjustable bottle holders and sliding drawers, easily removable for cleaning purposes.


                    American Fridge Freezer HRF-810DU8

                    * Source : Euromonitor International Limited; retail volume sales in units based on 2012 data

                    About Haier:

                    The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

                    Haier’s global revenue in 2012 was 25.8 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



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