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Haier surpasses $29 billion in 2013 revenue and achieves record growth in sales
04-18 2014

Haier, the world’s number one Major Appliances Brand for the fifth consecutive year and the world’s number one Major Appliances manufacturer* has once again recorded an annual turnover increase. Haier’s 2013 consolidated net sales amounted to 29.5 billion USD with net earnings of 1.76 billion USD. The results underpin the importance of Haier’s extensive product portfolio which includes consumer electronics, home appliances, mobile communications and energy solutions.

René Aubertin, CEO of Haier Europe, said: “I am pleased to report that Haier experienced a record year of sales growth in 2013 and has retained its position as the world’s number one Major Appliances brand. The solid performance owes a great deal to our world-class research and innovation, while the diversity of our product range is fuelling the growth of our global customer base.”

*source: Euromonitor International Limited; based on 2013 data

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Joseph Chance

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About Haier:

The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange. For more information:


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