Haier History

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Haier History
The Proposition of “Human Value Maximization” Embeds Throughout the Six Strategic Stages of Haier's Development
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2019-
Ecosystem Brand Strategy
Entrepreneurship creates value-adding, added-value
2012-2019
Networking Strategy
We transform from a manufacturer that makes products to a platform that makes entrepreneurs
2005-2012
Global Branding Strategy
The world is my human resource department
1998-2005
Internationalization Strategy
Building brand overseas urges us to embrace international talents
1991-1998
Diversification Strategy
Motivating people is prioritized over revitalizing assets
1984-1991
Brand Building Strategy
High-quality products are made by people with high-competence
Haier History