Our Brands
We work with first-class global ecosystem partners in constructing IoT ecosystems, covering industries such as clothing, food, housing, transportation, health, medicine, and education.
  • High Quality Life

    Premium Brands

    Premium Brands

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    Desire less, enjoy more. Life transcends life itself in the pursuit of art and taste. Art sparks inspiration and taste ushers in a fine life which imbues with aesthetics.

  • Full-scenario Solutions

    Scenario Brands

    Scenario Brands

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    Out of chaos, we change for you. Haier, the "strange attractor" provides customized scenario solutions based on user demands and attract eco-partners in creating the Butterfly Effect.

  • Boundaryless Ecosystem

    Ecosystem Brands

    Ecosystem Brands

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    Near or far, everyone come and join us in welcoming the new. The God of Chaos gives birth to everything. In the era of IoT, Haier, with its fully open ecosystem, can do the same.

BrandZ海报英文横版-1
Haier News

Haier Ranked in Kantar BrandZ Top 100 Most Valuable Global...

On June 15, the BrandZ Most Valuable Global Brands 2022 ranking was announced in Cannes. Totally 14 Chinese brands including Tencent, Alibaba, Huawei and Haier made the ranking. Haier has been ranked a top 100 most valuable global brand for four consecutive years as the one and only IoT ecosystem brand in the world. In the 2022 ranking, Haier claimed the 63th place with a strong growth of brand value despite the grand trend of recession worldwide.

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BrandZ海报英文横版-1
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Haier News

Haier Selected as BrandZ Most Valuable Global Brands for...

On June 21, the BrandZ Most Valuable Global Brands 2021 ranking was announced in Cannes. Totally 18 Chinese brands including Tencent, Huawei and Haier made the ranking.Haier, the world’s one and only IoT Ecosystem Brand, has been on the ranking for three years straight, with its brand value improved by 41% from the previous year.

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Haier News

Snapshot Of Haier

Snapshot Haier is a global public welfare activity with user interaction. Via users' lens,Snapshot Haier will record the globalization and stories of Haier Smart Home with photos or videos, to further display the company’s globalization achievements. Based on the globalized distribution of Haier, Snapshot Haier activity will be synchronously carried out in 160 countries world widely.

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News Release
Haier Ranked in Kantar BrandZ Top 100 Most Valuable Global Brands for 4 Years Straight As the One and Only IoT Ecosystem Brand

On June 15, the 2022 Kantar BrandZ Top 100 Most Valuable Global Brands was announced by the world’s leading data, insights and consulting company Kantar. Haier and another 13 Chinese brands including Tencent, Alibaba and Huawei made the ranking. Haier has been ranked a top 100 most valuable global brand for four consecutive years as the one and only IoT ecosystem brand in the world. In the 2022 ranking, Haier claimed the 63th place with a strong growth of brand value despite the grand trend of recession worldwide.

Haier Global News | 2022.06.15
A World Leader in Open Innovation
Global Presence in over 200 Countries/Districts ,Open Innovation for a Customized Life

1B

Families

30

Industrial Parks

122

Manufacturing Plants


108

Marketing Centers

230K+

Retailers

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