Haier MY

Haier Malaysia was established in 2002, and has been providing consumers with reliable and high-quality products in the market ever since. In Malaysia, Haier offers a wide range of products across many categories, such as Refrigerators, Freezers, Washing Machines, Air Conditioners, Televisions, and Kitchen Appliances.

Globally, Haier has been certified as the No.1 Major Appliance Brand for 16 consecutive years since 2009, according to Euromonitor International. Haier also has the distinction of being the first and only IoT ecosystem brand in the BrandZ Top 100 Most Valuable Global Brands ranking.

Here at Haier, we are dedicated to providing consumers with innovative and smart products to better meet their needs. Our corporate philosophy is built on delivering quality products and continuous innovation, with consumers’ needs placed at the heart of product development, design, and after-sales service.

Since 2005, Haier Malaysia has expanded its operations with branch offices in both West and East Malaysia. Consumers can now find Haier products at more than 1,500 outlets and shopping malls nationwide, alongside a growing network of 54 Haier Brand Shops as of August 2025. These Brand Shops offer Malaysians the opportunity to experience the latest Haier technologies and lifestyle solutions first-hand.

To support our customers, Haier also provides a 24/7 Careline service, where consumers can engage with careline consultants for inquiries.

Haier Malaysia has also been recognized with several accolades that underscore its strong brand presence and market leadership:

• 2024 Superbrands Malaysia Award, honoring outstanding brand reputation and trust.

• No.1 in Freezer Category in Malaysia, affirming Haier’s leadership in cooling solutions.

• Putra Aria Silver Award 2024, awarded for brand excellence by Malaysian consumers.

• 39% sales growth in 2024, marking one of the company’s strongest performances in recent years.

These achievements reflect Haier Malaysia’s vision of becoming the most trusted and innovative home appliance brand in the country, delivering not only products but also lifestyle solutions that enhance everyday living.

Source: Euromonitor International Limited; consumer appliances 2023ed, % unit share, 2009–2022 volume sales data. Major appliances category includes dishwashers, home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances.