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Haier Receives Prestigious "Superbrands Award 2021"

09-24 2021

Haier Receives Prestigious “Superbrands Award 2021”

Wide range of home appliances make our daily life easier


Selangor, 24 September 2021 – In almost all electrical shops (or e-retailers), you would have spotted the Haier brand. And now, this ubiquitous brand is definitely going further in the right direction! A firm favourite in many Malaysian households for many years, Haier’s technologically superior products and branding prowess had propelled Haier to the illustrious list of winning brands in “Superbrands Award 2021”.


“We are honoured to attain the Superbrands status, further affirming our brand position and prestige. By having the Superbrands seal of quality, consumers can be assured they are getting the best every time they buy Haier products,” said Haier Malaysia Managing Director Mr Fan Guofeng.


The Haier Group has come a long way since 1984 from just a single factory to emerge as one of the top 500 companies in the world today. Ranked “Global No. 1 Major Appliance Brand” by Euromonitor International for 12 consecutive years (from 2009 to 2020), Haier is a fast-growing consumer brand that is known for its wide range of functional, smart home appliances.


Mr Fan attributed its Superbrands win and global success to viewing “our consumers’ needs as most important when it comes to product development, design, quality and service level,” echoing the parent Group’s ethos on delivering quality products and constantly innovating to provide ultimate comfort and convenience to consumers.


He added, “Our commendable achievements are made possible through years of continuous innovation and bettering our product lineup, that make us welcomed into our consumers’ homes around the world.”


Adding value to their consumers’ daily lives has also led Haier to be recognised in “BrandZ Top 100 Most Valuable Global Brands” for three consecutive years as the world’s first and only IoT (Internet of Things) ecosystem brand. In 2020, the Haier Smart Home Co., Ltd., a subsidiary of Haier Group, was listed once again in the “Fortune Global 500” list of companies, further accelerating its smart home ecosystem brand strategy.

These industry-leading brand valuations were accomplished because, “In China, in Malaysia…no matter where we are, our aim remains the same – to be the leading home living solutions provider to improve people’s quality and standard of living,” explained Mr Fan.


Established in 2005, Haier Malaysia is a wholly-owned subsidiary of the Haier Group – who owns seven global brands including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. The Group has deployed 10+N innovation ecosystem and currently owns 28 industrial parks and 122 manufacturing centres. With a combined total of nearly 240,000 sales networks in 160 countries and regions, Haier proudly serves over one billion households worldwide. 


It is well-positioned to face the ongoing pandemic challenges by continuing to be among the preferred premium appliance brands among Malaysians – especially important at a time when people are spending more time indoors and at home, connecting with their personal space and utilising their home appliances for optimum well-being as they work from home or entertaining the whole family.


This is where Haier plays a vital role in ensuring the most comfortable experience for everyone, across all ages.


Each home appliance is designed with advanced technology to ease people’s lives. Through a strenuous cycle of R&D, innovation is paired with the right technology in every product that benefits the consumers. Over in Malaysia, Haier has launched several key products in every lifestyle section.


Refrigerators, for example, are often the most-used appliance in the house. Combining technology with consumer needs, Haier – the “Global No. 1 Brand for Refrigeration Appliances” by Euromonitor International for 13 consecutive years – developed the four-door Haier HTF-540DGG7 refrigerator with advanced technologies that can meet the demands of today’s modern families.


Having sufficient storage and keeping food fresh are among the main consumer concerns, and this refrigerator does more than just that. Haier is the only brand to develop the Fresh Technology that helps to keep food fresh for a longer time, hence reducing food wastage/spoilage.


Key USP of HTF-540DGG7

·           540-litre capacity for easy, convenient storage

·           HCS+ Antioxidant Moist Zone keeps humidity at 90%   for fruits and veggies to stay hydrated and fresh as natural condition, for   up to 15 days

·           MYZONE compartment offers the flexibility to   preserve foods at their optimal temperatures; for example, seafood (0 ), nuts (3 ) and   veggies/fruits (5 )  

·           The T-ABT (Anti-Bacterial Treatment) provides up to   99.9% sterilisation

·           DC Inverter Technology ensures low electricity   consumption (less than 1kW/24h)


This pandemic has reinforced the need to stay vigilant against viruses. Washing hands is important and making sure your clothes stay clean is equally crucial. You may change your clothes after an outing, but can you guarantee that your clothes are clean after every wash?


With Haier being ranked “Global No. 1 Brand for Home Laundry Appliances” by Euromonitor International for 12 consecutive years, it is no surprise that Haier HWD120-B14979 Front Load Washer and Dryer answers these concerns with its superb Hygiene Care technology – resulting in cleaner clothes and a more hygienic laundry cycle every time.


Key USP of HWD120-B14979

·           Direct Motion Motor powered by Fisher & Paykel –   Eliminates belt friction for improved washing efficiency and reduced noise   and energy consumption

·           Hygiene Care:

ü  STEAM:   Constant high temperature steam eliminates mites, bacteria and allergens   effectively

ü  ABT:   Protects against 99.99% harmful bacteria and germs in the porthole gasket and   detergent drawer to keep the washing environment clean

ü  Dual Spray:   Cleans the gasket and window after every completed laundry cycle to fully   remove residual bubbles, dirt, fluff and lint

·           525mm Bigger Drum provides a more spacious washing   drum for more clothes 

·           I-Refresh uses micro vapour technology to remove   odour and reduce wrinkles on your clothes without any water contact and   detergent

·           Laser Welding technology provides a smooth and   seamless drum surface preventing your clothes from being caught while your   drum is spinning


Following its success in this category, Haier continues the innovation trail with a new model – the Front Load Washer HW80-BP12929 will be launched next month in the Malaysian market. With a 525mm Big Drum Size and Hygiene Care, this latest model features “Super Inverter”, making it more stable, safe and durable. By using Haier washing machine, clean clothes are just a wash away!



From a luxury to necessity in some households is none other than air-conditioners. Haier’s technologically superior cooling units combined with an affordable pricing strategy makes the brand a popular consumer choice. As the “Global No. 1 Healthy Self Clean Air Conditioner Brand” in 2021 (by Euromonitor International), the Haier VTK/VTH Series of air-conditioners lead the way.


Key USP of VTK/VTH Air Conditioners

·           Smart-Clean Technology kills up to 99.99% bacteria   for clean and healthy air

·           Energy-Saving Eco Mode helps to save up to 63% on   electricity consumption

·         Superior Cooling Performance that reaches your   preferred temperature 47% faster


Breathing in harmful dust and other allergens has proven to pose significant health risks/problems, and the more time we spend indoors (especially in the sweltering weather, and during this prolonged movement control order), there is increased air-conditioning usage at home. Haier’s air-conditioners are patented with the smart-clean technology that deeply cleanses the evaporator with just one-touch cleaning.  Consumers can now ensure the air they breathe in, is clean – promoting a healthier quality of life for all.



Providing consumers with a safe and reliable shower experience has resulted in Haier being ranked “Global No. 1 Manufacturer and Seller” by Euromonitor International for nine consecutive years. Its water heaters are equipped with global leading technology such as the patented Shock Proof Technology (to eliminate electric leakage hazard), 3D Heating Technology (where the heating element is isolated from water) and Constant Temperature Control (providing stable water temperature).


Befitting its Superbrands status and Euromonitor International accolades, Haier Malaysia continues to perform well in the domestic market against weak sentiments during these pandemic times, which have proven to be challenging for many businesses.



Haier Malaysia is fortunate to be able to draw strength from its core values such as its technologically-advanced products and leveraging on its strong, supportive network of business partners/dealers. Currently, it has 18 Haier Brand Shops for consumers to view and experience the latest products and technologies. Consumers can also easily find Haier products at over 1,000 outlets and shopping malls nationwide.


Locally, Haier Malaysia carries the full range of Haier products ranging from refrigerator, freezer, washing machine, residential and commercial air conditioners, TV, kitchen appliances, water heater and small appliances.


“We’re one of the fastest growing home appliance brands in Malaysia, and we continuously strive to provide a positive brand experience to all. Our consumers have come to expect the best – best product, best after-sales service, best everything – when they buy Haier, so we have to fulfil that expectation or even exceed them for a ‘wow’ experience with our brand,” said Haier Malaysia Sales & Marketing Director Mr Patrick Seow.


“They’re not only buying Haier products, but also peace of mind. We are proud to be the industry’s first to provide extended consumer support with Haier 24/7 Careline,” he added. Consumers can send any service enquiries directly to Haier via WhatsApp at +6(016)-3018 666 or by calling the dedicated hotline at 1800-88-6666 for a quicker response.


Besides contributing to their consumers’ well-being, Haier Malaysia undertook corporate responsibility initiatives such as face mask donation to media partners and food baskets for families who were affected by the Covid-19 pandemic. “We believe in giving back to the society in which we operate, and we will continue to weather this challenging time together with our community,” said Mr Fan. With its heart in the right places, Haier will continue to shine for years to come.


For more information on the latest Haier products, visit Haier official website www.haier.com/my

or FB: https://www.facebook.com/HaierMalaysia.