News
Haier redefines appliance integration with Space Fit refrigerator series
The new Space Fit series aligns with the demand of over 80% of urban Malaysians who seek a peaceful, integrated home
Haier’s new Space Fit refrigerator delivers on a key consumer trend of Malaysians desiring a clutter-free home, blending a seamless design with top-tier functionality and innovations such as dedicated food zones, advanced freshness and hygiene features, and effortless convenience.
Haier’s groundbreaking 0cm installation gap, Bottom-front Heat Release, and 108∞ Dual-Axis Hinge are engineered to perfectly integrate with cabinetry, maximising kitchen space while creating a sophisticated, built-in aesthetic.
Haier’s focus on performance and excellence extends beyond the home, following its announcement as the official partner of Premier League champions Liverpool and Champions League winners Paris Saint-Germain.
Kuala Lumpur, 5 September 2025 – Haier Malaysia is redefining the modern kitchen with the launch of its new Space Fit refrigerator series, engineered to meet the evolving priorities of urban consumers. Designed at the intersection of technology and lifestyle, the Space Fit series directly addresses the growing demand for products that blend elegance, well-being, and advanced functionality. According to the data from a recent report by Euromonitor International, over 80% of urban Malaysians are actively seeking ways to reduce visual clutter and create a more serene, thoughtful living environment. This shift towards mindful living underscores the importance of the kitchen as both a functional space and a centrepiece of emotional well-being in the home.
Haier Malaysia Managing Director Fan Jing said, “We believe a home is a reflection of personal well-being, and the kitchen should be a sanctuary rather than a source of stress. The Space Fit series is our answer to this consumer mindset. It was engineered not just as an appliance, but as an integrated part of the home’s architecture, a subtle and elegant feature that helps create a tranquil living space. Our commitment to Haier’s heritage of technical excellence has also translated into strong results, with our refrigerator segment recording 35% growth in the first half of 2025, reinforcing Haier’s position as market leader in the region.
Haier’s drive for excellence stems from a deep understanding of what today’s consumers value most, which is a life of harmony and holistic wellness. This philosophy is at the core of our brand tagline “Play with the Number Ones”, which drives us to partner with champions in their own right. This was recently underscored by our global announcement as the official partner of Premier League champions Liverpool and Champions League winners Paris Saint-Germain, solidifying our role in inspiring healthier and more enriched ways of living.”
The Art of Seamless Living by 0cm
Haier’s design philosophy for the Space Fit series is anchored in the belief that an appliance should integrate seamlessly into the home, delivering innovations that simplifies daily life without compromising on aesthetics. In urban Malaysia, where every inch of space matters, this approach directly addresses a critical need. The refrigerator’s innovative 0cm installation gap allows it to sit perfectly flush with surrounding cabinetry, creating a fluid and uncluttered kitchen layout. For this series, Haier has opted an unconventional cooling innovation with the Bottom-front Heat Release technology, which channels the airflow through the bottom front instead of the traditional side vents. This advanced heat management technology optimises thermal efficiency, enabling a flush installation without compromising on performance.
Complementing this is the 108∞ Dual-Axis Hinge, which allows the internal drawers to glide out fully even when the refrigerator door is opened at 90∞. Together, these features resolve the common challenge of protruding appliances, and reclaiming valuable space in compact kitchens.
A Holistic Approach to Modern Living
Beyond its seamless design, the Space Fit extends a comprehensive approach to food care and everyday convenience. Haier understands that a truly peaceful home is one where food waste is minimised and wellness is prioritised. The refrigerator’s HCS Humidity Control System and Fresher Shield have been engineered to keep fresh produce and meats in their optimal condition for longer, helping households save money while reducing waste.
Haier’s commitment to wellness is further seen in its ABT Pro technology, which generates reactive oxygen ions that circulate throughout the unit. This process provides 2-minute sterilisation and 6-minute deodorisation, removing 99.9999% of bacteria and over 100 harmful substances, keeping food safe and fresh for the whole family.
This holistic design also supports the demands of a fast-paced urban lifestyle. The Beverage Zone and a fully automatic Smart Ice system that provides ice on demand with no trays, no mess and no waiting, bring a touch of effortless luxury to daily life. From quiet operation to softly illuminated interiors, every detail has been crafted to make life more serene, efficient and enjoyable.
The Haier Space Fit series is priced from RM6,999.
In conjunction with its launch, Haier Malaysia is offering a limited-time, 3-day promotion for customers who purchase the Haier Space Fit series at the HOMElove Home & Living Expo (Booth A01) at Pavilion Bukit Jalil, from 5 to 7 September 2025.
Customers can enjoy reward packages worth up to RM2,000*, which include:
Instant savings of RM500
A gift set worth RM300
A grocery voucher worth RM800
Free delivery and installation
A post-purchase home consultation**
In addition, customers who purchase the refrigerator at any Haier Brand Shops, authorised dealers, and major retailers nationwide are entitled to a special September promotion, which includes:
Instant savings of RM500
A gift set worth RM300
A Touch 'n Go voucher worth RM500
* Terms and conditions apply
** Only in Klang Valley
Brief Background on Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with global users, and to co-create infinite possibilities for industrial development with the ecological partners.
Being an iconic company in the real economy, we've always been user centered, adhered to original technology and built a landscape of three pillars, Smart Living Ecosystem, Comprehensive Health Industry Ecosystem and Digital Economy Industry Ecosystem. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 163 manufacturing centers and a sales network of 230,000 nodes around the world. In 2024, we achieved a global revenue of USD 55.9 billion, representing an 8% year-on-year growth and a total profit of USD 4.2 billion, with a 13% year-on-year growth. We have a global workforce of 126,000 employees. Haier is the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for seven consecutive years. Additionally, Haier has ranked among the Top 10 in the Google & Kantar BrandZ Chinese Global Brand Builders for eight consecutive years, held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years, and has been selected as one of The World's 500 Most Influential Brands by the World Brand Lab for 21 consecutive years.
We have six listed companies, including Haier Smart Home, Haier Biomedical, INKON Life, Shanghai RAAS, THUNDEROBOT, and ZHONGMIAO HOLDINGS. Haier Smart Home is named among the Fortune Global 500 and Fortune World's Most Admired Companies. We have several global premium brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and have the world's first smart home Scenario Brand, SAN YI NIAO. We have built the world-leading comprehensive health industry ecosystem Incaier and the industrial Internet platform COSMOPlat.
We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.
For further enquiries, please contact:
HAIER ELECTRICAL APPLIANCES (MALAYSIA) SDN BHD
Tel: 03-5882 2888
Careline: 1-800-88-6666