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Haier brings the X-factor into its award-winning washing machine lineup
All-new X Series washing machines combine intelligent technologies to deliver everyday practicality and efficiency for Malaysian homes
AI Wash and Essence Wash technologies work together to save time, water, and energy while protecting fabrics for every wash
The launch supports Haier Malaysia’s growth strategy focusing on expanding its high-end appliance portfolio, rounding out its new product launches planned for 2025
Haier Malaysia is optimistic of achieving 30% annual growth for its washing machine business with two months of the year remaining
Puchong, 12 November 2025 – Keeping in step with its ‘More Creation, More Possibilities’ philosophy, Haier Malaysia today unveiled the all-new X Series Washing Machines that are engineered with technologies to simplify the laundry cycle and save time, water, and energy for Malaysian households.
Comprising the X5, X7, and the range topping X9, the X Series is Haier’s next generation of washing machines engineered to deliver a truly premium user experience for contemporary living. It is equipped with useful technologies that deliver superior hygiene with greater efficiency, packaged in a premium aesthetic to harmonise with interior designs.
Haier Malaysia Managing Director Fan Jing said, “2025 has been a promising year for our washing machine business. The Haier L+ Washer Dryer, launched in May, has been well received among consumers and has been highly sought after at exhibitions and roadshows.
This X Series is our latest range of washing machines that represents our commitment to innovation with purpose, by introducing technology that simplifies life while reducing environmental impact. We are optimistic it will provide added excitement in the market and help us achieve 30% year-on-year growth for our washing machine business. This performance reflects Malaysians’ growing trust in the Haier brand.
Looking ahead to 2026, our focus remains on brand building, delivering premium experiences and sustainable growth. We will continue investing in research and development to ensure our products keep pace with contemporary lifestyles. Haier strives to lead with purpose and bring to market meaningful innovation that enriches everyday life, reflecting our ‘More Creation, More Possibilities’ belief.”
Haier X Series Washing Machines – Efficient and Eco-conscious Care
Developed for modern lifestyles, the Haier X Series integrates intelligent features in one sleek package to make laundry less of a chore. Its AI Wash automatically detects fabric types and water absorption rates to recommend the optimal washing program, ensuring precision care for every load.
Meanwhile, Essence Wash is Haier’s proprietary premix and microbubble technology that evenly dissolves detergent and sprays it directly onto fabrics for deep cleaning. A full wash cycle can be completed in just 39 minutes, which is about 37% quicker than a traditional cycle, saving time, water, and energy.
Following a wash, the Ultra Fresh Air feature automatically dries the inner drum and releases moisture to prevent undesirable odours and wrinkles. This keeps clothes fresher and more hygienic without users having to worry about turning on any additional setting or mode.
The X Series also sports a futuristic full-touch interface, dubbed Color AI, that enhances the machine’s sleek appearance as it does away with a button cluster. This time around, the LCD panel features a brand-new colour film design for a smoother, more intuitive user experience when interacting with the washing machine settings.
Together, these innovations underscore Haier’s ongoing pursuit of industry-leading standards in performance, user convenience and reduced environmental impact.
Haier’s all-new X Series washing machines are available at all Haier Brand Shops, authorised dealers, and major retailers nationwide, starting at RM2,249. For more information and the latest updates, visit www.haier.com/my or the official social media pages on Facebook, Instagram, and TikTok.