News

Home > About Haier > News > 2026 Haier Media Conference - Premium Intelligence, Forward Together
2026 Haier Media Conference - Premium Intelligence, Forward Together
01-10 2026

Haier charts its 2026 vision with “Premium Intelligence, Forward Together”

Haier unveils next-generation Haier Smart Home solution and Malaysia’s first Multi-wash 3-Drum Washing Machine

Kuala Lumpur, 9th January 2026: Haier today unveiled its 2026 product line-up under the strategic direction “Premium Intelligence, Forward Together”. The announcement was made at an exclusive showcase where the brand outlined its vision to move beyond standalone appliances towards a fully integrated smart lifestyle living. 

At the core of this strategy is Haier Smart Home, a next-generation smart home solution that seamlessly integrates Wi-Fi-enabled appliances across the home into a unified platform. By enabling devices to interact and operate in smart, adaptive scenarios, Haier delivers purposeful innovation that elevates everyday living through premium intelligence.

Here are the Haier’s new featured products:

  • Multi-Wash 3-Drum Washing Machine – Malaysia’s first triple-drum washer combines two 1kg upper drums with a 12kg main drum, enabling simultaneous washing of different fabrics and colours, saving time, energy, and water while improving hygiene.

  • UV Cool AI Voice Air Conditioner (VSC Series) – Hands-free AI voice control with UV air purification delivers personalised comfort, cleaner air, and smarter energy efficiency.

  • Horizon Collection- Haier has introduced the world’s first magnetic-controlled freshness technology in its refrigerator, which uses a stable, uniform magnetic field to break large ice crystals into smaller ones, suppressing ice crystal formation during freezing. This freshness technology protects food cells, preserves nutrition and texture, keeps chilled meat fresh for up to 10 days, and maintains salmon freshness for 7 days.

  • H100S90FUX 100” QD-Mini LED TV – A cinema-scale display powered by Homey AI powered by Haier SR Ultra Sense processor. AI picture quality, AI sound, AI Game, AI connect, and AI eye care 

  • HCF-249MEB Freezer – Features Deo Fresh odour control, –30°C deep freezing, and up to 150 hours of temperature retention for reliable long-term food preservation.

  • HH-N8908B Kitchen Hood – A slim 325mm fully integrated hood with auto-telescoping function for efficient smoke extraction and a clean, modern kitchen aesthetic.

  • HDWA18-686BK5MY Dishwasher – Powerful and thorough cleaning for dishes, even pots and pans — designed specifically for Asian families. Haier Malaysia’s first dishwasher featuring Quattro Dual Wash for powerful, targeted cleaning, paired with automatic door opening and closing to enhance drying performance and everyday convenience.

  • K-Series EI45E-KP5CB-FRS(MY) Water Heater – delivers fast, powerful heating with a 4,500-watt output and a thickened copper tank for durability and efficiency. It features a full touchscreen interface for easy operation and an advanced micron-level filtration that removes rust, silt, and impurities, delivering cleaner, safer water for every bath.

  • Commercial Air Conditioning – Haier’s latest commercial air conditioning solutions are engineered for Malaysia’s hot and humid climate, delivering high energy efficiency, total comfort, and intelligent building integration. The LCAC range focuses on smart, healthy cooling with UVC sterilization and enhanced airflow, while next-generation MRV7 systems offer flexible installation, smarter control, energy efficiency, and long-term reliability. Completing the line-up, Super Clima chillers provide energy-saving, cost-efficient cooling solutions for commercial and industrial applications.

Haier Malaysia Managing Director Fan Jing said, “Our 2026 direction marks Haier’s evolution from appliance maker to smart living enabler. Through Haier Smart Home, we deliver integrated, intelligent experiences shaped by real user needs. As Malaysian households grow more connected, we focus on innovations that enhance convenience, efficiency and quality of life, while growing with our consumers and partners.”

Malaysia’s first Multi-wash 3-Drum Washing Machine

Anchoring Haier’s 2026 portfolio is Malaysia’s first Multi-wash 3-Drum washing machine (available in Jan’26), setting a new benchmark in laundry care and hygiene. This unique washer features two separate 1kg smaller drums at the top for delicate items, socks, or specific small washes, and a larger 12kg drum below them for regular loads. Designed to address modern households’ demand for efficiency and cleanliness, the washer features three integrated drums that lets users run separate washes simultaneously, optimising time, energy and fabric care. Built-in UV sterilisation enhances hygiene, while AI-powered intelligence automatically adjusts settings to deliver the best washing performance for every load.

Together, these features deliver a smarter, more hygienic and highly efficient laundry experience, redefining expectations of what a washing machine is capable of.

Smarter cooling with AI voice control

Expanding its RAC portfolio, Haier also introduced its new hero model, the UV Cool AI Voice (VSC series) air conditioner (available in Feb’26). Designed for effortless control and enhanced indoor comfort, the model allows users to operate the air conditioner through AI voice commands, offering hands-free convenience while maintaining clean, comfortable airflow. AI ECO technology helps optimise energy consumption and enables real-time monitoring of electricity usage. Equipped with UVC Pro sterilisation to eliminate bacteria and viruses, along with Black Fin coating for improved durability and corrosion resistance, the new VSC series delivers cleaner air, smarter efficiency, and long-lasting performance for modern homes.

Horizon Collection: “Beyond What You See”
Haier proudly introduces the Horizon Collection (available in Q2’26), redefining refrigeration with its innovative approach to technology, design, and capacity.

  • Beyond Time: Featuring the world’s first magnetic-controlled freshness technology, keeping food fresh longer by protecting its cells and preserving flavor and nutrition.

  • Beyond Space: Boasting a 800L large-capacity design, offering ample storage for modern households.

  • Beyond Shape: Combining a premium exterior and interior finish with a human-sensing transparent door. Interior lighting gradually illuminates when approached, revealing the food inside without opening the door, reducing cold air loss and enhancing user experience.

Elevated entertainment

Debuting its first 100-inch TV, the H100S90FUX QD-Mini LED TV (available in Feb’26) features advanced Mini LED technology powered by Homey AI and the Haier SR Ultra Sense Processor, co-developed with MediaTek. The intelligent processor delivers AI-enhanced picture quality, ultra-smooth 144Hz motion, and optimised sound performance. Combined with smart connectivity and immersive audio, it transforms any living space into a cinematic entertainment experience.

Reliable and lasting freeze performance

Further strengthening Haier’s cold storage lineup is the HCF-249MEB Freezer, arriving in May 2026 and designed to deliver superior freshness and reliability. Equipped with Deo Fresh activated carbon deodorisation technology, it effectively absorbs harmful odours to maintain a clean and hygienic storage environment. 

The freezer features an elegant, easy-to-clean tempered glass door with anti-scratch protection, complemented by powerful –30°C deep freezing performance. With advanced high-pressure microcellular foam insulation, it offers up to 150 hours of temperature retention during power outages, ensuring ingredients remain safely preserved even in unexpected conditions.

Smart comfort in the kitchen

Joining its kitchen appliances is HH-N8908B Kitchen Hood (available in Feb’26) where compact design meets uncompromised performance. With its 325mm fully integrated profile and auto-telescoping functionality, this sleek hood ensures a comfortable cooking experience while maintaining a clean, minimalist aesthetic.

Haier Malaysia introduces its first-ever dishwasher, the HDWA18-686BK5MY, (available in Apr’26). Featuring Quattro Dual Wash technology, it delivers powerful, thorough cleaning across every load, while the auto door opening and closing function enhances drying efficiency and everyday convenience. Designed specifically for Asian families, it offers powerful and thorough cleaning for everything from daily dishes to pots and pans, bringing smarter, more effortless dishwashing into the home.

Smart climate solutions for businesses

From Q2’26 onwards, Haier’s Light Commercial Air Conditioning (LCAC) segment introduces two innovative series designed for health, efficiency, and smart comfort. The Smart Healthy Series features UVC sterilisation for cleaner air and intelligent WiFi control for effortless operation. Meanwhile, the Cabinet R32 Series enhances airflow with increased 3D return air and extended reach, boosting energy efficiency and heat transfer for more effective cooling in commercial spaces.

Haier’s new-generation MRV7 redefines flexibility and intelligence in commercial cooling. Space Link technology allows free-choice wiring for easier installation, while Advanced Variable Refrigerant Adjustment (VRA) boosts energy efficiency. A fully sealed control box offers superior water, dust, and heat resistance, tripling service life, and Bluetooth connectivity enables real-time monitoring, quick troubleshooting, and smarter system control.

Premium shower comfort

The K-Series EI45E-KP5CB-FRS(MY) Water Heater (available in May’26), features a newly enhanced thickened copper tank that delivers efficient heat transfer and long-lasting durability. Powered by a 4,500-watt output and supported by a dual copper heating tube, it achieves fast heating and consistent performance. The unit is also equipped with a full touchscreen interface for simple, intuitive operation, and an advanced water filtration system that removes rust, silt, algae and micron-level impurities, providing cleaner and safer water for everyday use.

The 2026 product line-up reflects Haier’s long-term focus on delivering premium intelligent solutions that work together as part of a broader ecosystem. By combining AI, connectivity and thoughtful design, Haier continues to push the boundaries of smart home living, bringing holistic experiences that enhance everyday life.

With “Premium Intelligence, Forward Together” as its guiding direction, Haier remains focused on co-creating value with users through continuous innovation, refined craftsmanship and smarter connections that bring the future of living closer to home.