News

Setia Alam, 17 January 2026 — Haier has been honoured with the 2025 International Market Breakthrough & Growth Award, presented by THE PAGE, in recognition of its successful cross-border market entry and sustained long-term growth in Malaysia.

Established in 2017, THE PAGE Elite Awards has become one of the most influential recognition platforms within the Chinese-speaking business community across Southeast Asia. This award celebrates outstanding international brands that go beyond market expansion, demonstrating professional excellence, strategic localisation, and long-term commitment in elevating industry standards and contributing to regional market development.

Since entering Malaysia in 2002, Haier has remained focused on understanding local consumer needs, building strong partnerships, and delivering innovative, high-quality solutions that combine global innovation with strong local execution. Its continued growth in Malaysia and the region stands as a benchmark for international brands seeking sustainable and meaningful market development.

The award presentation ceremony was held on 17 January 2026 at Fairy Park Heritage City, The Grand Ballroom, Selangor, marking another significant milestone in Haier’s journey of growing alongside the Malaysian market.

This recognition reaffirms Haier’s long-term commitment to Malaysia as a key strategic market and its dedication to driving sustainable growth through innovation, localisation, and shared value creation.