News
Kuala Lumpur, 30 June 2026 – Haier Malaysia proudly announced its partnership with the Malaysia Youth League (MYL) as the title sponsor of the 2026 Haier Malaysia Cup, reaffirming the company's commitment to empowering young talents and promoting healthy lifestyles through sports.
Taking place from 22 to 23 August 2026, the Haier Malaysia Cup will bring together up to 150 youth football teams comprising children and teenagers aged 6 to 16 years old from across the nation. The tournament aims to provide a competitive platform where aspiring young footballers can develop their skills, gain valuable match experience, and demonstrate their passion, determination, and teamwork while competing for championship honours.
The partnership marks another significant milestone in Haier Malaysia's ongoing efforts to support grassroots sports development and aligns with Haier's global football marketing strategy, which leverages the power of football to inspire communities, foster youth development, and strengthen connections with families.
More than just a football tournament, the Haier Malaysia Cup is designed to cultivate important life values among young athletes, including discipline, perseverance, teamwork, leadership, and sportsmanship. By creating opportunities for children to participate in organised competitions, Haier Malaysia hopes to inspire the next generation to pursue excellence both on and off the football field.
Adding further excitement to the launch, Liverpool legend Dieter Hamann made a special appearance to share his inspiring football journey with players, parents, coaches, and guests. Drawing from his experience at the highest level of the sport, Hamann encouraged the young participants to believe in their dreams, remain committed to continuous improvement, and embrace every challenge as an opportunity to grow. His presence highlighted the tournament's mission of inspiring future football talents while creating unforgettable experiences for young athletes.
In conjunction with the tournament announcement, Haier Malaysia also unveiled its sponsorship of the KL Verdy Football Team, reinforcing the company's broader commitment to supporting football development across multiple levels. This partnership reflects Haier's dedication to contributing to the local football ecosystem by supporting both youth participation and club development.
Beyond the Haier Malaysia Cup, the company will further extend its involvement by becoming the Official Sponsor of the Malaysia Youth League (MYL) throughout the September to December 2026 league season. This extended sponsorship will allow Haier Malaysia to engage with young athletes across multiple competitions while supporting the continued development and sustainability of grassroots football programmes nationwide.
The partnership with MYL reflects Haier Malaysia's belief that football is more than just a sport—it is a powerful platform for bringing communities together, building confidence, encouraging teamwork, and shaping future leaders. Through meaningful investments in youth sports, Haier aims to create lasting positive impacts that extend beyond the pitch, while encouraging children to embrace active and healthy lifestyles.
As one of the world's leading smart home appliance brands, Haier Malaysia remains committed to creating value beyond its products by actively contributing to community development initiatives. Through strategic collaborations such as the Haier Malaysia Cup and the Malaysia Youth League sponsorship, the company continues to strengthen its role in supporting Malaysian families and empowering the next generation.
The 2026 Haier Malaysia Cup is expected to be one of the country's premier youth football tournaments, bringing together talented young players, dedicated coaches, supportive families, and passionate football communities from across Malaysia. As the title sponsor, Haier Malaysia looks forward to celebrating the spirit of competition, inspiring future champions, and contributing to the long-term growth of grassroots football in the nation.