Business Model Innovation
Build an IoT Ecosystem Brand with the Rendanheyi Model
RenDanHeYi is a business model first described by Zhang Ruimin, Honorary Chairman of the Board of Haier Group. "Ren" means employees. The definition is broad. First of all, it is an open definition, and “Ren” refers to any person, in or outside the company, who is competent to bid for a position in the company. Second, employees are no longer passive executers of orders, but entrepreneurs and dynamic partners who have the 3 Rights: on-site decision-making rights, human resources rights, and resource distribution rights. "Dan" refers to user value. The definition of “Dan” (user value) is also broad. First, one has to compete for a “Dan”, or an “order”, instead of being assigned an order by one's supervisor; second, the “Dan” is a dynamic, optimized leading-target, rather than a narrow, fixed order. "HeYi" means the integration or alignment of employee value and user value realization. Every employee should directly face the users and create user value. Employees should realize their own value through creating value for users.