Empower All Industries, Ignite Ecosystem Brands
Haier has been ranked the world's number one appliance brand for 11 consecutive years by Euromonitor International. Haier is the first and only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ. In the era of IoT, Haier Ecosystem Brands are taking a lead in the world.
Haier adheres to the strategy of independent branding and Three-in-One (the integration of domestic design, manufacturing and marketing), showing a leading role in global branding. Haier has established its presence in 160 countries and districts and serve over 1 billion users. Overseas sales account for 47% of total sales.
Recognition in International Standards A Leader in China Majap Industry Standards , A Pioneer in International Standards
Haier transfrorms from a manufacturing enterprise to an incubator platform. Haier Incubator is open to entrepreneurs all over the world.
By adopting advanced business models, Haier is viewed as the bellwether in enterprise transformation around the world. These models have also been included in the case libraries of top business schools. Over 40 cases have been collected by 9 of world's top 10 business schools.
Recognition by Experts Haier Ecosystem Brand Practice, Widely Recognized among Management Gurus
At the early stage of the Covid-19 epidemic, to deal with the shortage of personal protection suits and masks etc., the first automatic mask production line was set up with the support of Haier COSMOplat in the Houma Economic Development Zone in Shanxi province. The daily production reached 10,000 disposable medical masks.
The clinical use of blood has always been a concern for society. On the one hand, we have seen an upward trend in the clinical use of blood; one the other hand, there is an insufficient supply of blood for clinical use and poor management of blood stock, which results in a waste of blood. Contradictions such as the one above have seriously threatened the safe clinical use of blood among patients and the reservation of blood for emergency use.
During the novel coronavirus epidemic, medical staff and scientific researchers on the frontline have been the most admirable heroes. It is of paramount importance to protect them from the virus, especially amid sampling and testing. Without professional protective equipment, they will be directly exposed to the virus.
Vaccine safety has become a hotly debated subject in the whole of society. Vaccine safety incidents including the faulty vaccines produced by Changchun Biotechnology, expired vaccines in Jiangsu Province, and mixed-up vaccines in Shijiazhuang City trouble every parent in China. While deeply concerned with vaccine issues, people begin to raise serious questions as to how we can prevent faulty vaccines from getting into circulation. How can we trace all vaccines throughout the process from manufacturing to inoculation? How can we utilize new technologies such as IoT to improve the well-being of the society?
Due to a weak infrastructure, power supply shortages and a lack of installation and maintenance services, some Belt and Road Initiative countries cannot provide enough safety measures for vaccinations. As a result, the vaccination rate is extremely low in these countries. In addition, vaccines can become defective after transportation because of high temperatures.
Since early 2020, the novel coronavirus has been spreading at an unprecedent speed. Central government, local governments, enterprises and individuals have all declared “war” on Covid-19. To win this war, we not only need actions of the whole of society, but also scientific support. As part of the scientific support, Haier Biobank solutions are “on duty” 24/7 doing frontline medical and scientific research during the epidemic.
In early 2020, while the Covid-19 epidemic is wreaking havoc around the globe, it is also impeding vaccination among children. To contain the spread of the virus, community health service centers are not allowed to open. Parents are worried about the delay in vaccinations and the risk of infection in the health center. Community health centers are also faced with the problem of expired vaccines and the lack of precautions and safety measures to eliminate the risk of cross-infections.