Haier is proud to return as the Official Partner of Roland-Garros 2026. This partnership reinforces our long-term global sports strategy, "Play with the Number Ones," aligning our dedication to precision and innovation with one of the world's most prestigious tennis tournaments. Throughout the event, we are showcasing our commitment to connecting premium technology with everyday life. From the Fan Village to the Tribune Concorde at Place de la Concorde, attendees can experience our latest smart home solutions, including the Haier Horizon Collection and our customized Motorhome activation.

On May 28, the Ministry of Industry and Information Technology (MIIT) released the first compilation of cases on overseas smart factories. Haier Air Conditioning’s Chonburi Park in Thailand was selected, emerging as the sole overseas manufacturing base in the white goods sector to receive this authoritative certification. The base sets a replicable and scalable global benchmark for Chinese manufacturing standards going global.

In late May, Haier Morocco and the Royal Moroccan Football Federation held an event in Rabat at the Prince Moulay El Hassan Sports Complex to mark a new phase in their partnership. Haier is now a Major Partner of the Moroccan Football Federation, following its previous role as a Premium Partner confirmed in March 2025.

QINGDAO, China, May 18, 2026 -- Kantar, a global leader in brand data and strategy consulting, recently released its BrandZ 2026 Top 100 Most Valuable Global Brands ranking. In the ranking, Haier Group has been named the world's only IoT ecosystem brand for eight consecutive years, with its position rising to 53rd place.