Haier, the world’s number one brand in major home appliances for the 17th consecutive year, strengthens its partnership with Lega Calcio Serie A, marking the last key milestone in its growth and positioning journey, also built through a strong international sports sponsorship strategy.

Haier is proud to return to Melbourne Park as the Official Partner of Australian Open, bridging elite tennis with smart home innovation. Featured prominently on the umpire’s chair, the Haier logo symbolizes precision and fair play, mirroring how our appliances serve as the quiet, reliable backbone of millions of homes.

Candy is celebrating its 80th anniversary with two major milestones: an exhibition in Milan that brings eight decades of industrial and design heritage to the public, and a new sports partnership with Saudi Pro League club Al Khaleej that strengthens the brand’s presence in the Middle East.

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