Haier’s Strategic Partnership with Roland-Garros Enters Third Year, Driving Shared Values of Excellence

PARIS, June 6, 2025 /PRNewswire/ -- In a bold step to advance inclusive growth and engage the younger generation, Haier, the world’s No.1 brand in major appliances, officially launched the Haier Fans Cup in Paris today, marking a strategic moment in evolving global sports marketing vision of Haier.

HAIER EUROPE APPLIANCES HOLDING BV and KLIMA KFT officially completed the closing and handover ceremony in Budapest on June 3, 2025. This marks a pivotal step in Haier HVAC’s strategic expansion into the Hungarian market. The transaction encompasses all of KLIMA’s assets, channels, and expertise, further bolstering Haier’s presence in Central and Eastern Europe (hereafter CEE) and accelerating the promotion of sustainable HVAC solutions across the region.

Haier, the world’s number one brand in large household appliances, recalled its journey in the universe of global sports sponsorships, in one of the most iconic sporting stages: the Roland-Garros Stadium.