News Release

Beyond the Game: Haier Vision for Youth and Sustainability
PARIS, June 6, 2025 /PRNewswire/ -- In a bold step to advance inclusive growth and engage the younger generation, Haier, the world’s No.1 brand in major appliances, officially launched the Haier Fans Cup in Paris today, marking a strategic moment in evolving global sports marketing vision of Haier.
Haier Global News
2025.06.06


Road to Number One: Haier tells its journey in the world of sports in Paris
Haier, the world’s number one brand in large household appliances, recalled its journey in the universe of global sports sponsorships, in one of the most iconic sporting stages: the Roland-Garros Stadium.
Haier Global News
2025.05.29