News Release
QINGDAO, China, May 18, 2026 -- Kantar, a global leader in brand data and strategy consulting, recently released its BrandZ 2026 Top 100 Most Valuable Global Brands ranking. In the ranking, Haier Group has been named the world's only IoT ecosystem brand for eight consecutive years, with its position rising to 53rd place.
The successful conclusion of the 2026 Haier Qingdao Marathon marks a significant milestone in the ongoing commitment of Haier to foster active lifestyles and connect communities worldwide. Coinciding with regional races in Indonesia and Italy, the global sporting initiative demonstrates how the brand seamlessly integrates physical wellness with cutting edge smart home technology.
● Revenue up 5.71% year-on-year to RMB 302.35 billion ● Net profit attributable to shareholders of the parent company up 4.39% year-on-year to RMB 19.55 billion — record high ● Operating cash flow of RMB 26.00 billion, equivalent to 1.33x net profit ● 2025 cash dividend payout ratio raised to 55%, up 7 percentage points year-on-year
Building on its deep-rooted commitment to the European market, Haier, the world’s leading IoT ecosystem brand dedicated to premium consumer experiences, today convenes global partners, customers and international media for the exclusive Champions Meeting in Paris. Held between the iconic Roland-Garros and Paris Saint-Germain stadiums, the event marks a defining milestone on Haier’s global journey, showcasing the brand’s vision for intelligent, personalised living and reinforcing its commitment to creating “Number One experiences” for consumers in Europe and beyond.