BERLIN, Sept. 3, 2026 -- Haier, the world's No.1 major home appliances brand, today announced a global partnership with UC3, under which Haier will become a Global Partner of the UEFA Champions League from the 2027/28 season through the 2030/31 season.

Recently, Fisher & Paykel, a subsidiary of Haier Smart Home, held a kāwanga whare—a traditional Māori building blessing ceremony—at its new campus in Auckland.

On 22–23 August 2026, the 2026 Haier Malaysia Cup youth football tournament was held in Selangor, co-hosted by Haier Malaysia and the Malaysia Youth League (MYL).

Haier, the world’s No.1 major appliances brand, today announced its partnership with AO 1 Point Slam, an innovative tennis initiative launched by the Australian Open that provides grassroots players with the opportunity to experience the excitement of Grand Slam competition.