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Corporation Profile


Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.

Being an iconic company in the real economy, we’ve always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 15 consecutive years.

We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. We have several global premium brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and have the world's first smart home Scenario Brand, SAN YI NIAO. We have built the world-leading industrial Internet platform COSMOPlat and the health industry ecosystem INCAIER. Our entrepreneurial acceleration platform HCH has incubated 7 unicorn companies, 107 gazelle companies and 175 specialized and sophisticated "small giant" enterprises.

We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

*Data as of February 2024

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To Become a Leader in the Ecological Economy


To Create a World-class Enterprise

Strategic Positioning

A Leading Global Provider of Better Life and Digital Transformation Solutions

维护背景图 intoHaierNew_layer_xs

More Creation, More Possibilities

The People-oriented Innovation of Technology
The technology of Haier is born from users and used for users. Driving the updating and iteration of products and services with users' ever-changing needs and then giving back to the user's endless experience upgrading to continuously create user value.
Digital Intelligence With Deep Industry Know-how
Haier has built a solid "Digital infrastructure" based on years of experience in smart manufacturing and digital transformation, which internally supports the intelligent development of various businesses and externally outputs a deep know-how of the industry and customized digital transformation solutions to promote high-quality development of all sectors.
Human Value Maximization
Haier adheres to the "Human Value Maximization" principle, and pays sincere attention to employees, users, and partners, with a mechanism that can fully stimulate creativity and vitality, Haier could offer individuals and organizations new momentum and co-create unlimited value together.
Win-win Cooperation With an Open Ecosystem
Haier is committed to building an open ecosystem that provides diversified scenarios and sharing capabilities so that every participant in the ecosystem can create, transfer, and share their value. These could build a platform for co-creation with mutually beneficial, and a paradise for realizing value to stimulate unlimited creativity.
Global Practice of Sustainable Development
Looking ahead, Haier takes the promotion of sustainable development as its responsibility to put into worldwide practice green development, sincerely return to society, and bring corporate governance to a higher level to ensure the continuity of social value created.
Breaking down the boundaries between consumers and manufactures, to create unlimited excitement for intelligent life together

The intelligent technology transforms consumers from mere consumers into creators of their own better lives, and all their habits and preferences become the wisdom that inspires continuous improvement of life quality. As a result of Haier's continuous innovation and breakthroughs on the IoT, Big Data, and AI, users will have access to unprecedented personalized experiences and rich life services.

Breaking down the boundaries between enterprises and organizations, to create unlimited space for industrial and social development together

Enterprises and organizations will change their operating modes thanks to industrial IoT, reshaping all relationships between them, including enterprise-user and enterprise-enterprise, industry-industry. As a result, Haier will create a new type of value community where mutually beneficial collaborative co-creation and co-evolution are the key to building a world of intelligently connected things, leading the development of high-quality industries, and building a better future together with all sectors of society.

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