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Our Brands

  • Premium Brands
  • Scenario Brands
  • Ecosystem Brands
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Smart Home, Better Life

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Casarte Life, Reserved for Our Beloved

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Pioneer of light fashion appliances.

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Good Things, For Life

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Improve Life Through Good Design

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Quality Life, Available for All

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Simplify Your Day

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THREE WINGED BIRD

THREE WINGED BIRD, Your Smart Home Expert

COSMOPlat

Empower All Industries, Ignite Ecosystem Brands

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YK HEALTHCARE 

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Hainayun

海纳云小图

RRS Supply Chain

日日顺供应链小图

HCH

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Haier IoF

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Haier IoC

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Yingkang Life

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HCH

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RRS Logistics

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Haier IoF

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Hainayun

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Haier IoC

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Global Recognition

Haier has been ranked the world's number one appliance brand for 13 consecutive years by Euromonitor International. Haier is the first and only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ. In the era of IoT, Haier Ecosystem Brands are taking a lead in the world.

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2021 Haier is the only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ.
全球荣誉2
2021 Haier ranked the first in global appliance sales for 13 consecutive years.
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2021 Haier Smart Home re-entered the Fortune World's Most Admired Companies.
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2022 Haier Smart Home re-entered the Fortune Global 500 list.

World's Leading Brand Building

Haier leads the world with Independent Branding and Three-in-One strategy, covering 200 countries and districts and over 1 billion users. Over 51% of total sales comes from overseas.

  • 1 B
    Families
  • 33
    Industrial Parks
  • 133
    Manufacturing Plants

  • 108
    Marketing Centers
  • 230 K+
    Retailers

Recognition in International Standards

A Leader in China Majap Industry Standards , A Pioneer in International Standards

international standarder
Haier leads the establishment of smart home international standards in five major international standard institutions (ISO, IEC, IEEE, OCF,Matter).
Haier COSMOPlat has been designated by fpur major international standard institution ISO, IEEE, IEC and UL to lead the formulation of international standards of mass. customization.
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As of 2022, Haier has participated in establishing 86 international standards and 696 national/industrial standards.

Recognition in Capital Markets

Haier transfrorms from a manufacturing enterprise to an incubator platform. Haier Incubator is open to entrepreneurs all over the world.

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Recognition in Top Business Schools

Haier's leading model has become one of the forerunners in global enterprise transformation, and has been selected as case by many of the world's top business schools,including the global TOP10 business school.

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  • 顶级商学院认可3-LG-MD-SM-XS-英文
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Recognition by Experts

Haier Ecosystem Brand Practice, Widely Recognized among Management Gurus

As the first IoT Ecosystem Brand in the rankings, which contain only the most valuable brands in the world, this marks a profound moment for the continuing evolution of brands and the importance of brands within an ecosystem framework. The Haier Rendanheyi model is something that all brands should study and learn from as the world rapidly changes. Digitisation, connectivity, flexibility, partnerships, fast and fluid decentralised decision making and closeness to the customer, will be fundamental requirements for success.
David Rose
CEO of The Store WPP Europe, Middle East, Africa and Asia Chairman of BrandZ and BAV Group
Haier has built an honest ecosystem which is based on users' payments. I quite agree with it.
Oliver Hart
Professor in Economics at Harvard University
2016 Noble Prize Winner in Economic Science
Amazon platforms are built to make Amazon itself more powerful; in comparison, the Haier Ecosystem not only powers Haier itself but also the whole ecosystem including the stakeholders.
Stowe Boyd
Futurist

Ecosystem Story

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