Our Brands

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Smart Home, Better Life

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Casarte Life, Reserved for Our Beloved

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Pioneer of light fashion appliances.

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Quality Life, Available for All

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Daily Life, Now a Gift

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Good Things, For Life

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Simplify Your Day

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THREE WINGED BIRD Smart Bedroom

THREE WINGED BIRD, Your Smart Home Expert

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THREE WINGED BIRD Smart Balcony

THREE WINGED BIRD, Your Smart Home Expert

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THREE WINGED BIRD Smart Kitchen

THREE WINGED BIRD, Your Smart Home Expert

COSMOPlat

Empower All Industries, Ignite Ecosystem Brands

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RRS Logistics

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Yingkang Life

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Hainayun

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HCH

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Haier IoC

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Haier IoF

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More ···

RRS Logistics

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HCH

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Yingkang Life

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Haier IoC

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Hainayun

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Haier IoF

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Global Recognition

Haier has been ranked the world's number one appliance brand for 11 consecutive years by Euromonitor International. Haier is the first and only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ. In the era of IoT, Haier Ecosystem Brands are taking a lead in the world.

全球荣誉1
2020 Haier is the first and only IoT ecosystem brand among the Global Top 100 Brands awarded by BrandZ.
全球荣誉2
2019 Haier ranked the first in global appliance sales for 11 consecutive years.
全球荣誉3
2020 Haier Smart Home named as Fortune World's Most Admired Companies.
全球荣誉4
2020 Haier Smart Home re-entered the Fortune Global 500 list, up 13 places.

World's Leading Brand Building

Haier leads the world with Independent Branding and Three-in-One strategy, covering 160 countries and districts and over 1 billion users. Over 47% of total sales comes from overseas.

  • 10 + N
    Research & Development Systems
  • 28
    Industrial Parks
  • 122
    Manufacturing Plants

  • 108
    Marketing Centers
  • 240 K+
    Retailers

Recognition in International Standards

A Leader in China Majap Industry Standards , A Pioneer in International Standards

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Haier leads the establishment of smart home international standards in four major international standard institutions (ISO, IEC, IEEE, OCF).
Haier COSMOPlat has been designated by three major international standard institution ISO, IEEE, and IEC to lead the formulation of international standards of mass customization.
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As of 2020, Haier has participated in establishing 74 international standards and 560 national/industrial standards.

Recognition in Capital Markets

Haier transfrorms from a manufacturing enterprise to an incubator platform. Haier Incubator is open to entrepreneurs all over the world.

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Recognition in Top Business Schools

Haier model, the bellwether in enterprise transformation in the world, is included in 4 of the top 5, and 9 of the top 10 business schools as a successful case.

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  • 顶级商学院认可3-LG-MD-SM-XS-英文
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Recognition by Experts

Haier Ecosystem Brand Practice, Widely Recognized among Management Gurus

As the first IoT Ecosystem Brand in the rankings, which contain only the most valuable brands in the world, this marks a profound moment for the continuing evolution of brands and the importance of brands within an ecosystem framework. The Haier Rendanheyi model is something that all brands should study and learn from as the world rapidly changes. Digitisation, connectivity, flexibility, partnerships, fast and fluid decentralised decision making and closeness to the customer, will be fundamental requirements for success.
David Rose
CEO of The Store WPP Europe, Middle East, Africa and Asia Chairman of BrandZ and BAV Group
Haier has built an honest ecosystem which is based on users' payments. I quite agree with it.
Oliver Hart
Professor in Economics at Harvard University
2016 Noble Prize Winner in Economic Science
Amazon platforms are built to make Amazon itself more powerful; in comparison, the Haier Ecosystem not only powers Haier itself but also the whole ecosystem including the stakeholders.
Stowe Boyd
Futurist

Ecosystem Story

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