Mission
To Become a Leader in the Ecological Economy
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Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation. Guided by the vision of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for better living with global users, and to co-create infinite possibilities for industrial development with ecological partners.
Being an iconic company in the real economy, Haier Group has always been user-centered, remains committed to original technology, and has established six major industrial ecosystems: Smart Home Ecosystem, Comprehensive Healthcare Industry Ecosystem, Digital Economy Industry Ecosystem, Robotics Industry Ecosystem, New Energy Industry Ecosystem, and Automotive Industry Ecosystem. We have established 10 R&D centers, 71 research institutes, 35 industrial parks, 173 manufacturing centers and a sales network of 230,000 touchpoints worldwide. We have eight listed companies, including Haier Smart Home, THUNDEROBOT, Haier Biomedical, INKON Life, Shanghai RAAS, STEP, Autohome and ZHONGMIAO HOLDINGS. Haier Smart Home is named among the Fortune Global 500. Haier Group has built a global premium brand portfolio including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and CANDY, and created the world-leading comprehensive healthcare industry ecosystem Incaier and the industrial Internet platform COSMOPlat.
In 2025, Haier Group achieved a global revenue of RMB 426.8 billion (approx. USD 59.8 billion), a year-on-year increase of 6.3%, and a total global profit of RMB 32.2 billion (approx. USD 4.5 billion), a year-on-year increase of 6.7%, with a global workforce of 146,000 employees. Haier is the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has ranked among the Top 10 in the Google & Kantar BrandZ Chinese Global Brand Builders for 9 consecutive years, ranked No.1 in brand share of global major home appliance sales by Euromonitor International for 17 consecutive years, and has been selected as one of The World's 500 Most Influential Brands by the World Brand Lab for 22 consecutive years.
We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.
*Data as of February 2026
To Become a Leader in the Ecological Economy
To Create a World-class Enterprise
A Leading Global Provider of Better Life and Digital Transformation Solutions
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