Haier

Founded in 1984, Haier Group is a leading global provider of better living and digital transformation solutions. Guided by the vision of "More Creation, More Possibilities", it is committed to co-creating infinite possibilities for better living with global users  and to co-creating infinite possibilities for industrial development with ecosystem partners.

As a representative of the real economy, Haier Group has always put users first, remained committed to original technological innovation, and worked to build a technology-driven ecosystem enterprise with a strategic presence across six major industrial ecosystems: Smart Home Ecosystem, Comprehensive Healthcare Industry Ecosystem, Digital Economy Industry Ecosystem, Robotics Industry Ecosystem, New Energy Industry Ecosystem, and Automotive Industry Ecosystem. It has established 10 R&D centers, 71 research institutes, 35 industrial parks, 173 manufacturing centers and a sales network of 230,000 touchpoints worldwide. It has eight listed companies: Haier Smart Home, THUNDEROBOT, Haier Biomedical, INKON Life, Shanghai RAAS, STEP, Autohome and ZHONGMIAO HOLDINGS. Haier Smart Home is named among the Fortune Global 500. Haier Group has built a global premium brand portfolio including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and CANDY, and created Incaier, a world-leading comprehensive healthcare industry ecosystem, and COSMOPlat, a world-leading Industrial Internet platform.

In 2025, Haier Group generated a global revenue of RMB 426.8 billion (approx. USD 59.8 billion), a year-on-year increase of 6.3%, and a global total profit of RMB 32.2 billion (approx. USD 4.5 billion), a year-on-year increase of 6.7%, with a global workforce of 146,000 employees. Haier is the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 8 consecutive years. Additionally, Haier has ranked among the Top 10 in the Kantar BrandZ Chinese Global Brand Builders for 10 consecutive years, ranked No. 1 globally in major home appliance sales by brand share for 17 consecutive years according to Euromonitor International, ranked No. 1 worldwide among smart home enterprises by sales revenue according to Euromonitor International, and has been selected as one of The World's 500 Most Influential Brands by the World Brand Lab for 22 consecutive years.

Haier believes: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.

*Data as of November 2026