Mission
To Become a Leader in the Ecological Economy
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Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions.
Users have always been in the center of our businesses, we have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 15 consecutive years.
The Group has four listed companies, and our subsidiary Haier Smart Home is named among the Fortune's Global 500 and World's Most Admired Companies. We have several global high-end brands, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, and have the world's first smart home Scenario Brand, SAN YI NIAO. We have built the world-leading industrial Internet platform COSMOPlat and the health industry ecosystem INCAIER. Our entrepreneurial acceleration platform HCH has incubated 7 unicorn companies, 107 gazelle companies and 175 specialized and sophisticated "small giant" enterprises.
Being an iconic company in the real economy, Haier Group always focuses on the industries. We build a landscape of two pillars, smart living and industrial Internet. We build high-end brands, Scenario Brand and Ecosystem Brands. We are committed to technological innovation to deliver customized smart living for global users and successful digital transformation for corporate clients, and to endeavor for high-quality and sustainable economic and social development.
*Data as of January 2024
To Become a Leader in the Ecological Economy
To Create a World-class Enterprise
A Leading Global Provider of Better Life and Digital Transformation Solutions
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