For over 75 years, Candy has been offering freestanding and built-in appliances that combine accessibility, innovation and ease of use to satisfy its consumers’ needs and accompany them with brilliant and simple ideas to make every day easier. In 2014 Candy has developed “simply-Fi”, the first complete range of Wi-Fi appliances that can also be managed remotely. As of today, connectivity is not only a key asset of the brand positioning, but a real trait of its personality, allowing consumers to communicate with the products, simply through mobile devices or digital assistants.
Candy continues to offer new ideas, solutions and products that are brilliant, smart and easy to use, with an accessible positioning and a constant touch of Italian style.
Candy has a smart approach as the brand offers many ideas to simplify your daily life with a complete range of connected products
Candy has an accessible positioning due to both its value for money proposition through each product category and its set of easy to use technologies
Candy has an Italian touch that you can feel in the products design, in the attention to details and in the brand’s attitude
Candy was born in 1945 in Italy. Candy has been part of Italian industrial history since it launched the “Model 50”, the first washing machine thought for households. Firmly positioned among the leading European brands in the white goods industry, Candy offers a complete range of freestanding and built-in appliances, for washing, cooking and cooling. Over the past 75 years Candy has gradually acquired nine global brands and from 2019 is part of Haier Group, a worldwide leader in Home appliances.