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Leader is an internet-native brand under Haier Smart Home targeting the younger generation. Focused on the life scenarios of the new generation, it leverages internet thinking and AI thinking to share Haier Smart Home's core technology, quality control, and service system.
We adhere to a deep user co-creation philosophy, defining products based on young people's real home-life needs, and have built two major product lines - Effortless Series and Super-Saving Series - offering a full-scenario "lazy" smart life solution. We practice the life philosophy that "laziness is a form of life wisdom," letting young people truly become the protagonists of their own lives.
Leader adopts the principles of light fashion and simplifies home appliances without compromise on details.
The unique brand identity of Leader is made possible by 10 major integrated R&D centers, 6 design branches, 18 design centers, 28 international R&D institutions and over 300 international designers
Leader realizes a full-process quality control by adopting a return-to-zero model which tackles market issues according to indexed modules. The SPC (statistic process control) and CPK (Capability Index of Process) systems are also established to ensure quality
Designated Leader IHS (Information Handling Service) Personnel are available via hotline 4006999999 to offer professional services such as order execution, sales channeling and promotion
Leader is supported by 83 transportation centers, 3 million square meters warehousing resources, 36 equipment centers, 6,000 service outlets, and over 13,000 vehicles
Leader Home Appliance is fully connected to the Haier Aftersale Network to provide 24-hour response, delivery on request and same-day delivery & installation services
Leader fuses youth, fashion and quality together and simplifies home appliances without compromising on details.
Sharing Haier Smart Home's core technology and quality control
Co-creating products with users, starting from their needs
Connecting like-minded partners to build community culture
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