Haier

Haier brand products at The 95th China Editorial: The 5-day 95th China (Guangzhou) Export Commodities Fair came to an end on April 20. Haier first erected about 2000 exhibition stands, accounting for 7% of the total at the fair, for display of Haier brand products manufactured for export. A quite few exhibition guides were quoted as saying that, 'Many foreign visitors knew Haier brand and could even tell us something about Haier'. How attractive is Haier brand? The question can be answered at the fair. "Do you remember me? I am an employee of Haier." "Hi! Do you still remember me?" Armiarli, an old customer of Haier, asked in Chinese every Haier staff he knows. He is a Haier product distributor and takes part in every Guangzhou fair and introduces Haier products to anyone he knows. He enjoys saying "I am an employee of Haier" in Chinese. He organizes Haier Shopping Festival in three major cities every year and has made significant success. At the 95th event, Liu Xia, manager of Haier Washing Machine Overseas Sales, introduced him a model with large capacity. He was satisfactory and confident for the sales of this new product. Li Lvlin on the customer list of South American business people Haier received three ladies from South America. When came up to Haier refrigerator display area on floor 2 in the exhibition hall and showed a piece of paper on which three Chinese characters, Li Lv Lin, the name of the manager of Haier Refrigerator Overseas Sales, were written. They wanted to place orders for Haier refrigerators, saying that 'Haier products are unique and well sold in South America'. Even Li Lvlin himself did not know where they placed his name on the list of their customers. In the exhibition hall, Haier has three areas for the customers from South America, Middle East and Europe for refrigerator display. Attraction of Haier washing machines A Finnish customer takes photos of Haier environmentally friendly dual-drive washing machines. April 16, he stayed in Haier washing machine exhibition area quite a while, taking pictures. To make sure that Haier washing machine is efficient, he damped a handkerchief with some ink and placed the handkerchief into a Haier washing machine. So surprised of the wash result of the handkerchief, he was excited for the excellent performance of Haier washing machine and said, "How can it be? It is really marvelous! We do not have such an advanced washer in Finland", then he placed an order for a sample machine for personal use. Postscript: The stories presented above happened at this fair in Guangzhou. Actually, there were many more interesting events happen every minute. The stream of visitors in Haier exhibition hall and the way they showed great interests to Haier products tell us that Haier has made significant progress in brand building and Haier has been recognized by more and more people in the world.