Haier

Haier Continues to Win the First Brand in Global White Appliances Markets The top five brands are: Haier, Whirlpool, LG, Samsung and GE Haier's market share is 6.1%, up 1% than previous year and 1.2% a head of Whirlpool, the 2nd in the list On December 9, the world's renowned market research firm (Euromonitor) released the latest findings of the global appliance markets. The results showed that Haier brand has a market share of 6.1% in the large white home appliances (hereinafter referred to as white appliance), continuing to win the first in the world. U.S. marketing expert Edward interprets the news that this is very exciting news indeed, it also indicates that Haier's business model transition were recognized. At the time when Haier is developing its win-win model to integrate both the people and the order, it has a great significance for Haier brand to win the first brand in the global white appliance markets. In the past year, the market shares of foreign traditional white appliances are in a trend to decline or slightly increase, while Haier's market share has remained substantial growth. The scope of white appliance in the market research include refrigerator / freezer (including wine cooler), washing machines, microwave ovens, dishwashers, kitchen ventilator, gas stove, induction cooker, sterilization container and other. Rankings by brand sales, Haier refrigerators, washing machines and wine cooler are reelected as the first brand in the global industry, of which, Haier refrigerators and washing machines continues to widen the gap with the second brand with 10.8% and 9.1% respectively. Experts also believe that the competition of brands is essentially the competition of user resources. In the internet era, facing the personalized demands for users resulting from marketing segmentation, the win-win model of integration of people and order is the key to create the leading user resources in the internet era, which will provide the global enterprises with useful experiences in solving the challenges in marketing and its management.