Haier

"Haier's Independent Management is a kind of autonomic mode" -Malik,.. Professor Fredmund Malik, the famous European management master and management education expert visited Haier and discussed our win-win independent management innovation which integrates personnel and order from 10th to 12th of November with Zhang Ruimin, CEO, and Yang Mianmian, the President. Professor Malik investigated and studied Jiaozhou market of Haier Group, made basic communication with operation units of refrigerator PL, and got further knowledge on how the marketing management integrates with product operation to fulfill the innovation. Professor Malik indicated his opinion on Hair's independent management during the discussion with Zhang Ruimin, Haier's CEO and Yang Mianmian, President on 12th, November. He stated Haier's independent management is a kind of autonomic mode, indicating "every independent management unit is a small individual corporation substantially, while the principal of independent management should be deemed as an entrepreneur." In his opinion, the independent management mode can motivate and even optimize Haier's market potential. Fredmund Malik is a famous European management master, management education expert, and one of the founders of famous European "St. Gallen Management thought". His great work, "Fuhren Leisten Leben: Wirksames Management fur eine neue Zeit", has always been among the best sellers list and been titled as one of the "European Top Ten Best Seller Management Books" ever since its first publication in 2000.