Haier global market news collection In Europe: Planning Helps Haier Front-loading Washing Machines Improve Competitiveness On April 28, a batch of Haier high-end front-loading washing machines were sent to Customer A in the UK. Although the European markets shrank against the financial crisis, Haier front-loading washing machines harvested a huge increase of sales thanks to the competitive products. These products well met the needs of the local customers in that Haier Washing Machine PL finalized the customer-resulted product planning based on a market research one year earlier according to the product planning procedures. At present, Haier focuses on sales of mainstream washing machines with a washing capacity of 5-8 kilograms, including "Sports-style" front-loading machines and antibacterial front-loading machines. All these efforts have helped to lift up the image of Haier brand. Recently, Haier Italian-style three-door refrigerators are put on sales in M channel of the top home appliance chain store in Germany. Meanwhile, under the strategic partnership with the most influential kitchen ware producer in Europe, Haier Refrigerator PL started to provide package solutions for the local customers. Haier Italian-style three-door colorful refrigerators have become the best-seller in the local market. Recently, Haier energy-conservation refrigerator has been listed as a "BEST BUY" product by a famous consumer magazine in Britain, and it's the only Chinese brand on the list. In the Middle East and Africa:Haier Refrigerator Breaks New Grounds Recently, a VIP customer in Tanzania has placed an order for French-door refrigerators with Haier Refrigerator PL. The products are expected to be installed at high-end apartments in the capital city of Dar-es-Salaam. The first batch will be delivered in late May. Clearly, Haier Refrigerator PL has achieved good results in tapping the emerging markets of the Middle East and Africa. In April, the sales of Haier refrigerators increased by more than 50% in the Middle East and 36% in South East Africa on a year-on-year basis. Refrigerators produced in Thai and Indian plants are sold to Africa. By capitalizing on the global R£¦D resources, logistics and supply chain network, Haier can meet the needs of customers around the world. At present,in the United Arab Emirates, Haier products have secured a position in the locally biggest channel D. In America:Haier Freezer Expands Market Shares via Key Clients Recently, Haier Refrigerator PL successfully delivered a batch of horizontal chest freezers with a function of quick freezing to Customer G in America. Under the financial crisis starting last year, consumers in Europe and America often buy discounted food at shopping malls at weekends, giving rise to the needs for freezers. Apart from Customer G which is one of Haier's leading clients in the world market, Haier also has regular deals with Customer L and Customer W in America as well as Customer P in Europe. The sales of Haier freezers realized a year-on-year growth of 40% in April as Haier Freezer cooperated with key clients in the world market, improved the competitiveness of products by standardizing design and relied on a modular production to respond quickly to market orders and meet the needs of key clients. In Japan:Haier Washing Machines Tailored for Individual Needs After a through study of the demands of Japanese consumers and the local market situation, Haier Washing Machine PL provided a package of solutions to Channel B in Japan. The 5-kg washing machine with a window of completely transparent view has won the recognition of consumers and clients. Reportedly, in the first 4 months of 2009, the total sales of Haier washing machine in Channel B posted a year-on-year increase of 51%.
