Haier

Haier's Innovation System Catches Attention of Authoritative Media from Home an.. At the beginning of 2009, Haier CEO Zhang Ruimin put forward the customer-value-oriented strategy, which included four aspects, that is, system innovaion, network innovation, business model innovation and strategic transformation. Recently, the innovation system of Haier has caught broad attention of authoritative media from home and abroad. Product Innovation: to provide solutions to consumers On Jan. 15, Hong Kong-based South China Morning Post reported that "the biggest home appliance maker Haier was the biggest winner in Home Appliances Promotion in Rural Areas (hereinafter mentioned as HAPRA)". On Feb. 3, US-based Wall Street Journal sang high praise of Haier's innovation in its coverage of HAPRA and said "Haier and other home appliance makers including Japan's Matsushita Electric Industrial Co., Ltd have revised product designs for rural market, for example, incorporating a special apparatus against voltage instability". On Feb. 4, Britain-based Finacial Times wrote in an HAPRA report that "this year Haier's HAPRA program would realize over 50% of its rural sales target". On Feb. 6, People's Daily ran a special feature on Haier's HAPRA--Mouse-Proof; Energy-Efficient; Leakage-Proof: Haier Being Customerlized, writting that "Haier's HAPRA will really meet the rural needs rather than simply dump urban goods into rural areas". Business Model Innovation: to create a Just-In-Time model with zero inventory On Jan. 19, Financial Times gave a lengthy report on Haier's Business Model Innovation and wrote that, "Zhang Ruimin said, 'in my opinion, unlike other products, the competition in white-goods industry is no longer propelled by technology revolution. Then where does the competitiveness lie? In business model¡­I wish we ourselves would first establish a more competitive business model.'" Strategic Transformation: to shift from a manufacturing company to a service company On Jan. 19, Financial Times focused on Haier's strategic transformation and reported that "China's white-goods maker Haier was exploring the transformation from a manufacturing business to a service one...so as to speed up the pace of providing clients with services and responding to market".