Haier Color TV Makes Inroads into Mainstream Market in Malaysia-Haier Group Official Website

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Home Page Media Center News Release Haier Color TV Makes Inroads into Mainstream Market in Malaysia

Haier Color TV Makes Inroads into Mainstream Market in Malaysia

2008.08.12

Haier Color TV Makes Inroads into Mainstream Market in Malaysia Seizing the great opportunity of the Beijing Olympics, Haier has launched plasma products with high image quality suitable for enjoying sports events in Malaysian market, which have won the favor of Malaysian consumers. According to the latest survey on the sale of color TV sets in Malaysia carried out by GfK, the famous market surveyor: the market share of Haier 32" plasma TV sets has been over 60%, exceeding the Korean brand L; in terms of competitive power of single model, Haier P32R1 Blueline has been the second best selling model in Malaysia, topping the Korean brand S and the Japanese brand R, etc.

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