Haier

The Green and Efficient Image of Haier Washing Machine in Europe --Sales in the Northern Europe market and Eastern Europe market increasing by 110% and nearly 50% respectively in the first 6 months over the same period last year Anti-bacterial, mildew proof, 25 minutes fast cleaning, and equipped with spray-washing technology, the Haier washing machines with different capacities have satisfied the demands of European consumers, and Haier has successfully built itself into a green, environment-friendly and energy efficient brand. Haier sells middle- and high-end washing machines in the European market through big orders secured through large retail channels of the European market. In the first 6 months of 2008, sales of Haier washing machines in the Northern Europe market and Eastern Europe market increased by 110% and nearly 50% respectively over the same period last year. Recently, Haier washing machine PL has started its strategic cooperation with M channel, the second largest chain retailer in Russia. As it is known, M channel is the second largest retailer in Russia with high brand orientation and well-known for its innovation and premium service in Russia. Through this strategic cooperation between Haier washing machine PL and M channel, Haier will sell its middle- and high-end products like detergent powder free washing machines so as to lay a solid foundation for fully entering the Russian market. The picture shows that Haier detergent powder free cylinder washing machine won the favor of local consumers at the exhibition in Paris, France.