Haier

Haier Snatches a Niche in South Korean Chain Supermarket Channel E-mart Recently, Haier Washer, Air Conditioner, Wine Cellar and Color TV successfully launched their products in 9 chain stores controlled by E-mart, the biggest chain supermarket channel in South Korea. In E-mart chain stores, Haier products have been very popular with South Korean consumers and the sales volume increased steadily. This successful beginning is expected to lay a solid foundation for Haier products to enter into the other South Korean major franchised channels and enhance the brand reputation in the South Korea market. It is reported, E-mart was a winner of "2007 Most Valuable Brand in South Korea" with its 110 franchised stores across the country. Haier products are gaining more and more popularity among South Korean young users. In the picture, consumers are selecting Haier products before Haier exhibition stands in an E-mart supermarket.