Haier

Haier Brand Promotion in Australia Sydney, Australia, April 5 -- In March, Haier carried out the first nationwide brand promotion campaign in Australia, which is expected to last 10 months. The campaign coincided with Melborne Tiger, sponsored by Haier Group, winning the title of champion in the league matches, enabling more media exposure for Haier and effectively driving forward the campaign. At George Street in the heart of downtown Sydney stands a huge billboard of Haier, and Haier advertisements can be seen on select No.845 buses; Haier has drawn a lot of media attentions and coverage from local TV, radio and magazines, helping greatly boost Haier'ss influence in the local region. It is said that up to the end of March, the turnover of Haier Australian Trading Company has grown by 70% and that of cylinder washing machines is four times more than that over the same period of last year.