Haier Japan Launched "New Life" Marketing Campaign
2008.03.25
Haier Japan Launched "New Life" Marketing Campaign
Tokyo, Japan, March 25-- Haier has launched New Life Marketing Campaign, and remarkable fruits have been harvested. It is believed that spring is dubbed as New Life when Japanese students usually start their term, graduates obtain employment and they move to other places. Many of customers buy household appliances, so spring is a peak season for marketing campaign of household appliances.
During the marketing campaign of New Life, Bic Camera, a marketing channel in Japan, mainly recommends four series of products, among which three are Haier product series. The daily clicks received by Haier Japan homepage has soared from 20,000 to 40,000. Haier Japan has achieved its goal in sales budget.