Haier

Haier India Unveils New Air Conditioner New Delhi, March 7--The recently held press conference of Haier India has aroused high attention of the Indian media, such as Economic Times, Hindu Business Line, Hindustan Times, Business Standard, Financial Express and many others including regional publications, who made number of reports on Haier's expansion in Indian home appliances market. The company aims 70% growth in its revenue in 2008 via launching a slew of products and product ranges coupled with strong ad campaigns to attain the said objective. While launching new products, Pranay Dhabhai, Whole time Director and COO, Haier Appliances (India) said "This year, as Haier is introducing some new product sand at the same time it is expanding some of the existing product range, we are expecting our revenues to cross Rs.550 Cr." A new array of air conditioners including 16 split AC models and 9 window AC models were rolled out. Besides, nine new refrigerator models, in frost-free and direct-cool categories, new variety of washing machine sand LCD television sets were also launched. In 2008, we are targeting about 8% market share in refrigerator segment and 10% market share in the AC segment. "We are targeting a sale of 1 lakh units in washing machine and 2 lakh units in the TV segment." Pranay said.