the "clever" Haier intellectual Ice bar. During the Sinoces, Haier freezers promoted the latest design "intellectual identifying ice bar" and attracted many visitors. Mr Wang from Shanghai was appealed to this ice bar filled with fashionable colour and was the first to experience it. When he took out wine in the ice bar, the screen on the top of the ice bar displayed the storage time and quality,etc immediately; and when he changed another bottle, the screen also changed to new content. Mr Wang said with surprise, "this design of ice bar is really very clever, and it understands so much!" According to the introduction of working staff, this design of ice bar had intellectual effects just due to the use of RFID technique and this technique could automatically identify positioning target and obtain target information. Haier was the first in China to apply this intellectual technique into field of home appliances and achieved innovative accomplishments.