Haier

Haier Group is selected as "the most competitive Chinese Company in the wo.. At present, Haier Group is awarded as one of the top 20 "the most competitive Chinese Company in the world" by the renowned commercial magazine "World-wide Enterpreneur";Haier Trade Company in USA is rewarded as the best oversea subsidiary single award in "the most competitive Chinese Company in the world"----"Star of North America". Experts estimate that industries operated by Haier can better tap comparative advantages of China's economy, especially in terms of massive terminal customers' development and service. As the first one in China's economic appliances, international competition of Haier should have enormous potentials. Introduction of evaluation system Three dimensionality: practise in operation achievements; lasting competitive ability; international enterprise culture Eight standards: integrated operation achievements; oversea expansion practise; production and purchase ability; global marketing ability; international human resourses; renovation and development ability; brand molding ability; local cultural integration