Sparkling Appearance of Haier's High-End Products in American Market
2007.05.18
Sparkling Appearance of Haier's High-End Products in American Market According to the news report of Xinhuanet, the three-day International Kitchen and Bathroom Equipment Exhibition was inaugurated in the western city of America ----Las Vegas on May 8. The French type side-by-side refrigerator with super space of our group, which is the first in the world, became the spotlight of the exhibition. The General Manager of Haier America Trading Company---Michael said the French type side-by-side refrigerator was original around the globe, which becomes the representative product of high-end refrigerators for its super space and advanced techniques, etc. The exhibition hall of Haier was one of the largest at this time, adjacent to that of American biggest appliance producer---GM. According to convention, enterprises without strength have no chance to get place in the major exhibition hall, let alone standing 'shoulder to shoulder' with that of the world recognized brand enterprises. This matter implies the Haier products have achieved the first two steps in the trilogy of 'stepping out, stepping in and stepping up', and is now striding forward to the last target ---'stepping up'. The Promotion Manager of Canadian Branch of American Best Buy Chain Store---Harry Parmar said he wanted to introduce this type of refrigerator to the Canadian market urgently. Roth, the second largest appliance dealer in American has implied that they would like to promote the French type side-by-side refrigerator together with Haier.