Haier

40th International CES Held Haier Ranks First among China Top Ten Brands of C.. 2006 International CES (the Fortieth) was held in Las Vegas on January 8th. Haier exhibited twenty-seven models of its LCD TVs. And since Haier is the global exclusive HDTV partner of NBA, famous NBA players put up a great show at Haier stand and attracted many visitors attention by demonstrati-ng the attractive features of Haier color TVs such as high definition and trend setting style. On the same day, the list of China's Top Ten Brands of Consumer Electronics, a prestigious award for national brands, was announced and Haier came as the first. The assessment was made by the world leading B-to-B consumer electronics publication TWICE (This Week in Consumer Electronics), together with Ministry of Information Industry of China, International Data Group (IDG) and authentic consultation firms. It turned out that Haier gained more and more global recognition with its global branding strategy.