Haier

Co-petition as a new pattern to initiate the international cooperation between .. On November 16, 2006, "Japan-China Economic Conference 2006"was held in Osaka, Japan. President Yang attended the conference and elaborated on one of the crucial thoughts of Haier's international development based on co-petition. "Co-petition is a new pattern of brand cooperation under the new circumstances co-innovated by Zhang Ruimin, the CEO of Haier Group and Toshimasa Iue, the former president of Sanyo. The Information Age witnesses a flat world that not a single business can meet the needs of the customers all over the world. Hence only the co-petition between enterprises can realize the interchanges of the resources of the two brands, complementation of each other's advantages and interest-sharing, thus satisfying the needs of the customers all over the world." President Yang's speech has won the recognition of all the attendees. After the conference, President Yang received interviews from Yomiuri and TV Osaka and many other news media. On the morning of November 17, President Yang arrived at the headquarters of Sanyo in Osaka, and discussed the developing strategy of Haier Sanyo Co. with Mr. Toshimasalue, the chairman of Sanyo Co. The strategy was signed last 27th. When Chairman Toshimasalue met President Yang, he said joyfully, "We read the reports of yesterday's interview on the Yomiuri and other media this morning. President Yang's speech is very inspiring to Sanyo and we have great confidence in the new company!" Du Jingguo, who is in charge of Haier Sanyo Co. gave a report on the development program. Innovation, inspiration and added value are the maxims of the new corporation. The two parties affirmed the basic development direction through communication. Haier Sanyo Co., as the carrier of co-petition between Haier Group and Sanyo will bring the advantages of co-petition between the two brands into full play and provide competitive products for the world market.