Haier

Haier Lifestyle shown in Singapore Home Appliances Market Recently, Chairman of Excellent Family Lifestyle Singapore Mr. Robert Chua appeared in Singapore's largest Chinese media Lianhe Zaobao. The press interview stated that "Air Con King Robert Chua" forged local market with Haier products. Mr. Chua began to work as Haier products agency from 2004, Mr. Chua said, he is not only thinking highly of Haier brand, but also he is attracted by superb quality of Haier products. In November, 2005, EFL Group initiated "Haier Lifestyle" Campaign, and promoted influence of Haier brand in Singapore. EFL Group is exclusively franchised to sale Haier commercial air-conditioner, household air-conditioner, washers, plasma TV etc. and it has set up Haier products sales branch in Cambodia. EFL Group targets to achieve Haier main products largest market share in South East Asia Market within 5 years time.