Haier

"Haier is a model of internationalization of Chinese brands!" "On Jenevese, Switzerland "2006 Euro- Sino Cooperation Forum" a participating official appraised, "Haier is a model of internationalization of Chinese brands!" Haier's representative is the only speaker on the forum among all Chinese companies News "2006 Euro- Sino Cooperation Forum" was held in Jenevese Switzerland early this year. Our representative's subject presentation "Haier 22 years and Its Innovation Strategies" aroused great reactions on the forum. It is said Haier is the only Chinese companies whose representative spoke on the occasion. Some participating officials spoke highly of our Group, one said, "Haier is 'National Hero' of Chinese companies exploiting international market", it is a model that can really reflect Chinese innovation and development achievements and how Chinese brand gradually becoming international brand!" After the forum, people from Swiss Economic Promotion Department, Phoenix TV exchanged ideas about company innovation with our representative, and it greatly improves Haier brand awareness in Europe.