Haier

Haier 2005 Top Ten News In 2005, Haier made significant achievements in innovation. In 2005, Haier launched the Global Brand Building stage to symbolize the commencement of its 4th development period. In 2005, Haier had its business philosophy updated to meet the needs of market competition. Haier's new spirit is "Create resources, worldwide prestige", and work style "Individual-goal combination, swift action and success". In 2005, Haier was dedicated to the reform of management pattern and marketing and made significant achievements in technological innovation, global sales and brand building. Haier pioneered in abandoning dated conventions and introducing advanced ideas. In 2005, Haier changed a lot! In 2006, Haier will sure make brilliant success in reform and innovation. Visits of the central government officials The central government officials have long been concerned about Haier. Haier CEO Zhang Ruimin reported to Chinese and Pakistani visiting Premier Ministers in Haier Pakistan Industrial Complex, introducing Haier's "two achievements, one production chain". Wu Yi, Member of the Standing Committee of the Political Bureau of the CPC Central Committee and Chinese Vice Premier, visited Haier Industrial Park. On April 7, 2005, Wen Jiabao, Primer of the State Council, and Pakistani Prime Minister Shaukat Aziz visited Haier Pakistan Industrial Park. Haier CEO Zhang Ruimin met with Chinese and Pakistani visiting Premier Ministers in Haier Pakistan Industrial Complex, introducing Haier's "two achievements, one production chain", successful performance in household appliance standards preparation and production chain development. Chinese Premier Wen Jiabao was quoted as saying that, "Haier Pakistan is jointly developed by China and Pakistan, and Haier brand and innovation play an important role in Haier's development." "Haier has helped develop Pakistani industry and created many job opportunities to Pakistani people", Mr. Shaukat Aziz said. Wu Yi, Member of the Standing Committee of the Political Bureau of the CPC Central Committee and Chinese Vice Premier, visited Haier Industrial Park on July 1, 2005, saying that, "Haier's business development strategy is in line with China's policy and global economic development trend." Haier's new strategic stage Haier's 4th strategic stage Global Brand Building Haier spirit and style updated At the 21st Anniversary of Haier and Seminar on Haier Global Brand Building Strategy held on December 25, 2005, Haier CEO Zhang Ruimin announced Haier's accession to the 4th strategic stage, Global Brand Building. Haier spirit, "Create resources, worldwide prestige", and Haier style, "Individual-goal combination, swift action and success", were also unveiled. In fact, to "Create resources" requires innovation. Compared with global players, Haier does not enjoy advantage in terms of resources. However, Haier may create resources and improve the core corporate competence through innovation. To gain "worldwide prestige" is Haier's higher goal in the new stage of global brand building. Haier is determined to satisfy demands of worldwide customers and to become a global recognizable brand. Guided by this goal, the work style of Haier, "Individual-goal combination, swift action and success", is aimed to achieve the final success with the most efficient measures. In this framework, every SBU of Haier will involve in marketing performance for realization of the goal. Innovation and development pattern "Individual-goal combination" is a pattern for Haier to gain the competition success in global marketplace. Model T is a tool with which the goal of "Individual-goal combination" is realized. At the 21st Anniversary of Haier and Seminar on Haier Global Brand Building Strategy, Zhang Ruimin iterated that "Individual-goal combination" was the pattern for Haier to achieve the success in competition of the world marketplace. "Individual" indicates "innovative SBU" while "Goal" stands for "competitive market objective". Model T is a tool with which the goal of "Individual-goal combination" is realized. On November 3, 2005, Zhang Ruimin explained and iterated the significance of the Model T at the senior executive meeting, which is monthly organized by Haier, in three aspects: implementation of Model T in the framework of "Individual-goal combination", from the start point to the target point and the drive of SBU at business frontier and information utilization. Haier's "Individual-goal combination" management experience has attracted attention of the world community. Eugen von Keller, president of Roland Berger Strategy Consultants, believes that, 'Individual-goal combination' is objective management with Chinese characteristics. Haier's "Individual-goal combination" management concept has been spoken highly by many domestic and foreign economists, scholars and entrepreneurs, including Zhang Zhongwen, president of the Matsushita Electric (China) Co., Ltd.. Haier brand globally recognized and Haier officials respected In 2005, Haier brand, valued at RMB70.2 billion, topped the list of China's most valuable brands. In 2005, Zhang Ruimin was ranked 26th of The World's 50 Most Respected Business Leaders. In 2005, Haier brand was valued at RMB70.2 billion, the highest among China's most valuable brands. In August, 2005, Haier was placed first of China's Top 10 Global Brands at a survey conducted by the Financial Times. At the 2005 Commendation Ceremony for China's Famous and Global Brand Products, Haier was honored the "China Famous Product Award" for refrigerators and washing machines. Haier officials have been widely respected and praised of the performance in global brand building. In November, 2005, Zhang Ruimin was ranked 26th of The World's 50 Most Respected Business Leaders by the Financial Times. In October, 2005, Haier President Yang Mianmian was ranked 15th of the Most Powerful Woman in Business outside the US by the Fortune. Haier's ambition is to gain global recognition by innovation. In 2005, Haier was dedicated to reform and innovation to make Haier brand worldwide recognizable. In August, 2005, Haier was placed first of China's Top 10 Global Brands at a survey conducted by the Financial Times. In September, 2005, China State Bureau of Quality and Technical Supervision (CSBTS) revealed first list of China's Famous and Global Brand Products, three products of two companies were honored China's Global Brand Products, including Haier refrigerator and washing machine. Haier's further development in new business sectors. In 2005, Haier kept developing in new business sectors from traditional appliance manufacture to appliance related supplies. In the area of chips and software, Haier has been equipped for manufacture of SoC of integrated circuits and built-in software, appliance motor with an annual capacity of 16,000,000 units, more than 30 Nano materials, robots with an annul capacity of 1,000 units, super precision injection moulds and automobile moulds with an annual capacity of 3,000 or more units, not only for Haier subsidiary companies, but also for world class clients, such as GM, Toyota and Ford. Parts, accessories and raw materials incorporating high technologies ensure the highest quality of Haier products, which play an important role in Haier revenue growth. Haier sponsors the Beijing 2008 Olympic Games. Haier grasps the opportunity of the Beijing 2008 Olympic Games To promote Haier brand for world recognition The first China's whitegoods maker sponsor in the history of the Olympic Games On August 12, 2005, the Organizing Committee of the Beijing 2008 Olympic Games made an announcement in Qingdao that, "Haier Group has been approved to be a sponsor of Beijing 2008 Olympic Games". Haier products are used to amend international standards. Winning the rights to speak in the industrial circle. Since 2005, Haier has taken measures for marketing in overseas marketplace. Haier products have been well sold in the world market and Haier brand has been worldwide recognized. Haier was the first enterprise from a developing country accepted by IEC. Haier Safety Care technology has been incorporated in the international household appliance standards. Haier dual drive pulsator, agitator and drum type washing machines have been recognized as a new generation of washing machines by China Association for Standardization (CAS) and proposed by IEC for preparation of new international standards. Haier P7 mobile phones are used as the only gift to reward the Golden Globe Awards winners. In 2005, Haier topped the list of China's aircon exporters in terms of market share in the United States. Haier initiated a sales campaign with a theme of "Haier Day, A Million Thanks" at the EXPO 2005 AICHI JAPAN, promotion activities at IFA 2005 and exhibitions in Kenya and other countries, and attracted attention of local consumers and media. Haier corporate culture recognized by Haier's employees throughout the world Haier Pakistan published a newsletter, HAIER NEWS. Haier Pakistan Industrial Park was established in 2001 and has witnessed increasing business growth. To minimize the difference between Chinese and Pakistani cultures, An Guangfei, general manager of Haier Pakistan, and Pakistani employees started publication of a newsletter, HAIER NEWS. Kurt, general manager of Haier (Germany), appreciates Haier corporate culture, "Be amendable to marketing goal, not existing condition", and tries every effort to overcome problems in satisfying demands of consumers. "Pink piggy" and "brown bear" dolls used Haier America, Pictures and Words of Haier's Overseas Employees and the English newsletters, Hai Er Ren (Haier Weekly), circulated to Haier overseas plants and trading companies, indicate that Haier corporate culture has been recognized by Haier's employees throughout the world. Competence of Haier employees helps improve Haier's prestige. In 2005, Haier brand was widely recognized and praised in the international commodity due to the painstaking efforts of Haier's 50,000 employees all over the world. At the first session of the fifth conference of the Chinese Workers' Technical Association (CWTA), Qu Zhaoen, employee of Haier Washing Machine, was honored the Outstanding Employee Award. At the "2005 Seminar on China's Light Industrial Quality Management Groups", two employees of Haier Refrigerator Division 2 and Air Conditioner, were conferred the "2005 China's Outstanding Quality Management Group Award". To satisfy the need of a consumer in remote mountainous area, Xu Meizhi, an after-sales service agent of Haier Sichuan, carried the refrigerator to the buyer's residence with a sedan chair over a 1,800 meter peak. Haier's 50,000 employees highlight Haier's prestige with their enthusiasm and creativity.